Itvedant Education - Digital Marketing Specialist (4-6 yrs)

Location: Thane (Mumbai)

Job Description:

- Perform daily account management on Google Ads or other search platforms

- Understand client goals, create and execute strategies to exceed defined goals

- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels

- Manage a team of around 3 people

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

- Communication to team and management on project development, timelines, and results.

- Work with leadership to explain and modify strategic plans

- Understand and stay current on industry trends, competitive landscape, and internal product development efforts

- Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.

- Be responsible for Team Growth and planning personal development programs for subordinates.

- Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing

- Have an outstanding ability to think creatively, and identify and resolve problems

- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent

- Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

- Have high levels of integrity, autonomy, and self-motivation

- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets:

- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics

- Analytical approach + Data-Driven Thought Process + Optimization mindset

- The ability to think creatively, own things and work independently in a fast-paced environment

- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment