Marketing Head

Role & responsibilities

• Strategic Leadership: Develop and implement robust marketing strategies to drive growth across B2B and B2C segments. Vertical SAAS Marketing
• Lead Generation: Design and execute high-impact lead generation campaigns that attract and convert prospects into loyal customers.
• Content Excellence: Oversee the creation of compelling and engaging content that resonates with our target audiences and enhances our brand narrative.
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment and drive cohesive marketing efforts.
• Performance Measurement: Utilize data-driven insights to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.
• Innovation: Stay ahead of industry trends and emerging technologies to introduce innovative marketing initiatives and maintain a competitive edge.

Preferred candidate profile

• Experience: Minimum of 5 years in a leadership role within B2B and B2C .
• Vertical SaaS marketing experience is compulsory.
• Proven Track Record: Demonstrated success in leading marketing strategies, driving lead generation, and creating impactful content.
• Leadership Skills: Strong ability to inspire and lead a marketing team, fostering a collaborative and results-driven environment.
• Analytical Mindset: Proficiency in leveraging analytics to inform decision-making and enhance campaign performance.
• Creativity: Innovative thinker with a knack for developing creative solutions to complex marketing challenges
• Communication: Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively.