Digital Marketing Executive

Skills:

SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Google Analytics, PPC Advertising, Copywriting,.

Company Overview.

IT Path Solutions is one of the pioneer & awarded offshore web & mobile app development companies based in USA, UK, and India.

We specialize in providing various web and mobile application development solutions for Enterprises, Startups, and Agencies.

With a focus on innovative IT solutions, IT Path Solutions has successfully delivered 5000+ projects to 700+ happy clients across the globe.

Our core expertise includes Web and Mobile app development, CMS and Ecommerce development, IoT, AI & ML, Blockchain, and Digital Marketing.

Job Overview.
We are seeking a highly skilled Senior Digital Marketing Executive to join our team in Ahmedabad.

This is a full-time position.

The ideal candidate will have a strong background in digital marketing strategies and a proven track record of driving online presence and engagement.

You will be responsible for creating, executing, and optimizing various digital marketing campaigns for our clients.

Qualifications And Skills.

Proven experience in SEO with a solid understanding of search engine algorithms and ranking methods (Mandatory skill).

Proficiency in Google Analytics for tracking and analyzing website performance (Mandatory skill).

Hands-on experience with PPC Advertising platforms such as Google Adwords, Bing Ads, etc.

(Mandatory skill).

Experience with SEM and knowledge of best practices for search engine marketing.

Expertise in Social Media Marketing, including strategy creation and execution across platforms like Facebook, Twitter, LinkedIn, and Instagram.

Strong abilities in Email Marketing, including creating email campaigns, newsletters, and managing mailing lists.

Proficiency in Content Marketing, including content creation and distribution strategies to drive engagement.

Excellent Copywriting skills to create compelling content for advertisements, websites, and social media posts.

Roles And Responsibilities
.

Develop and implement effective digital marketing strategies to achieve client objectives and drive business growth.

Conduct thorough keyword research and use SEO best practices to increase organic search visibility and rankings.

Analyze and report on digital campaigns' performance using tools like Google Analytics, providing insights and recommendations for optimization.

Manage and execute PPC advertising campaigns, ensuring optimal return on investment and click-through rates.

Create and curate engaging social media content, monitor growth metrics, and manage social media advertising budgets.

Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.

Collaborate with the content team to develop content marketing pieces that resonate with the targeted audience.

Stay updated on industry trends and innovations in digital marketing to continuously improve strategies and tactics..