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15 IT Marketing Jobs in Pune

Digital Marketing Executive

4-6 years

Pune

1 vacancy

Digital Marketing Executive

Quantum Integrators Group

posted 7d ago

Job Description

Job Title: Executive - Digital Marketing & Graphic Design (mid-level)

Department: Sales & Marketing

Job Summary:

We seek a highly motivated and creative Senior Executive to join our dynamic Marketing & Communications team. This role requires a strong understanding of digital marketing principles and a proven ability to design visually appealing and engaging content. The successful candidate will be responsible for developing and executing integrated digital marketing campaigns, creating high-quality graphic designs, and managing social media presence.

Key Responsibilities:

  • Digital Marketing:
    • Plan, execute, and monitor digital marketing campaigns across various channels including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing.
    • Manage and optimize paid advertising campaigns on platforms like Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.).
    • Track campaign performance using relevant metrics (e.g., website traffic, conversion rates, ROI) and provide regular reports.
    • Conduct market research and competitor analysis to identify opportunities and optimize marketing strategies.
    • Stay up-to-date with the latest digital marketing trends and best practices.
  • Graphic Design:
    • Design visually appealing and engaging graphics for various marketing materials, including social media posts, website banners, brochures, presentations, and advertisements.
    • Create high-quality images and videos for use in marketing campaigns.
    • Ensure brand consistency across all marketing materials.
    • Maintain a library of high-quality stock photos and graphics.
  • Social Media Management:
    • Develop and implement social media strategies across various platforms.
    • Create and curate engaging content for social media channels.
    • Monitor social media conversations and respond to inquiries and comments promptly.
    • Analyze social media performance and identify areas for improvement.
    • Build and maintain a strong online community.
  • Content Marketing:
    • Develop and execute content marketing strategies, including blog posts, articles, white papers, and infographics.
    • Ensure all content is high-quality, informative, and engaging.
    • Optimize content for search engines (SEO).
  • Other Duties as Assigned:
    • Assist with other marketing and communications activities as needed.
    • Participate in team meetings and brainstorming sessions.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Communications, Design, or a related field.
  • 3-5 years of experience in digital marketing and graphic design roles.
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and organizational skills.
  • Experience with SEO/SEM tools (e.g., Google Analytics, Google Search Console).

Employment Type: Full Time, Permanent

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