Admission Executive

Role & Responsibilities

Definition of Role:

The Admissions/CRM Executive supports the admissions process, fosters relationships with parents and stakeholders, and manages communication and community engagement activities. As a key liaison between the school and its community, the CRM Executive ensures smooth coordination

of admissions, handles parent interactions, and helps maintain the school's positive reputation.

Specific Responsibilities

Lead Generation & Partnerships

• Develop and nurture relationships with preschools, daycare centres, and corporate teams to create a steady pipeline of prospective families.
• Identify opportunities for tie-ups with organizations, residential communities, and local businesses to enhance the brand presence of the school.
• Participate and represent the school at educational fairs, corporate events, and networking forums to attract potential families.
• Work closely with the marketing team to execute targeted outreach campaigns for admissions.
• Proactively generate and follow up on leads through referrals, events, and digital inquiries.

Admissions & Sales

• Assist in achieving annual admissions targets by converting inquiries into enrollments.
• Effectively communicate the school's unique offerings, philosophy, and value proposition to prospective parents.
• Conduct school tours, information sessions, and personalized consultations to guide parents through the admissions process.
• Ensure timely follow-up on inquiries, applications, and leads to maximize conversions.
• Maintain and update admissions data in the School Management System (iSAMS) for pipeline tracking.

Community and Parent Engagement

• Build positive relationships with current and prospective parents, addressing queries and concerns.
• Support systems for gathering parent feedback and help implement improvements.
• Assist in organizing parent orientation sessions and onboarding new families.
• Collaborate with teams on student retention initiatives.

Communication and Marketing

• Manage day-to-day communication with parents through emails, newsletters, and updates via iSAMS.
• Coordinate with the marketing team on admissions campaigns and community events.
• Support the creation and distribution of promotional materials and digital content.
• Ensure timely updates on the schools social media platforms and website.

Database and Regulatory Management

• Maintain accurate student records in iSAMS, including admissions and class lists.
• Support the admissions team in ensuring compliance with regulatory requirements (SATS, UDISE, FRRO).
• Assist in managing logistics like parent logins, ID cards, and car stickers.

School Readiness and Onboarding

• Help prepare student databases and class lists for each academic year.
• Coordinate onboarding communications for new and existing parents.
• Assist with first-day logistics and parent orientation events.

Reporting and Analysis

• Prepare regular reports on admissions status and parent feedback.
• Track inquiries, applications, and conversions to support data-driven decisions.

Student Welfare and Special Needs

• Support the handling of emergencies involving students or staff, ensuring prompt parent communication.
• Assist families in transitioning students to other schools, including documentation and exams.
• Share critical student information, such as health alerts, with relevant staff when necessary.

Surveys

• Assist in designing, distributing, and collecting surveys to gather parent feedback.
• Compile survey results and share insights with the team.

Exit Process

• Support the student exit process, including preparing Transfer Certificates.
• Coordinate meetings related to student retention when necessary.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Development, Communications, or a related field.
• 4-8 years of experience in sales, business development, admissions, or customer relations, preferably in an educational setting.
• Proven experience in lead generation, partnerships, and CRM.
• Familiarity with School Management Systems like iSAMS is an advantage.
• Strong relationship management skills with a focus on providing exceptional parent experiences.
• Proficient in MS Office, CRM tools, and basic data management.

Key Skills

• Sales-driven mindset with strong negotiation and relationship-building skills.
• Excellent communication and presentation abilities to engage diverse stakeholders.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
• Data-driven approach to decision-making with proficiency in CRM tools and MS Office.
• Proactive problem-solving attitude with a customer-centric approach.
• High energy, enthusiasm, and the ability to work collaboratively with teams.