Manager Product Marketing - Solar and EV

Role Overview:

As a product marketing manager for test and measurement solutions for green tech segment (Solar & EV), you will play a pivotal role in driving our product line business growth from the segment through successful launch and positioning of new and existing products

You will work cross functionally with engineering, product management, Sales and marketing and external stake holders to align our solutions to the green tech market demands

Your key responsibilities will include market analysis, go to market strategy, messaging, product positioning, training and filed marketing including product and application presentation and demonstration

Key Responsibilities:

Market research - Conduct market research to identify customer needs, market trends, competitive landscape within the segment related to test and measurement products and application

Go to Market plan - Develop and implement comprehensive GTM strategies including launch plans, promotional campaigns and sales enablement material aligning with the global product teams to drive India business

Sales enablement - Create contents to position and promote the solutions and products working closely with the marcom and sales team

Provide training and tools to the sales team including the channel partners to ensure they are well equipped to promote the products effectively

Create technical champions from the channel partner community through effective training and handholding

Creation of application notes and white papers to replicate success

Customer engagement - engage with customers, industry bodies and key stake holders and key opinion leaders from the segment to promote our products and solutions and create opportunities for the product lines and customer preferences

Performance metrics - Monitor and analyze product marketing performance, adjusting strategies to maximize customer engagement, funnel and sales growth of the given product lines

Skills and Qualifications

Educational:

Bachelor s degree in engineering (Electrical, Electronics, Instrumentation) - preferred or

Bachelor s degree in science (Physics, Electronics) or

Diploma in Engineering (Electrical, Electronics, Power electronics) with relevant experience too can be considered

Work Experience:

5+ years of product management / field sales / application support in engineering products in similar segment or installation and commissioning / O&M experience in renewable energy sector with flair to sales or marketing

Travel Requirement : 50%

Fortive Corporation Overview

Fortive s essential technology makes the world stronger, safer, and smarter

We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions

We are a global industrial technology innovator with a startup spirit

Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies

We re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth

We use the proven Fortive Business System (FBS) to accelerate our positive impact

At Fortive, we believe in you

We believe in your potential your ability to learn, grow, and make a difference

At Fortive, we believe in us

We believe in the power of people working together to solve problems no one could solve alone