Product Marketing Manager

You thrive on working well with others. You love to collaborate with subject matter experts, learning specialists, digital marketing & sales and inspire them to do their best.
You get stuff done whatever it takes and drive others to completion
You dont already know everything but you love to learn.
You are not here for a job but for a career.

Work Experience
5-9 years of experience in Product Marketing / Product Management / Marketing experience with at least 2 years of experience in a market-facing role. EdTech Experience will be an added advantage

Your Job Responsibilities in this role

• Product Marketing Launch new products, manage existing products that include product enhancements, build additional features, overhaul existing features, and own the product roadmap
• Market intelligence be the expert on our learners, who they are, how they buy and their key buying behaviours
• Understand the competitive landscape be an expert on our competition and how they are positioned
• Collaborate with Product, Marketing & Sales teams to develop product positioning and messaging that resonate with our target learner personas
• Understand and document our learners process, including where they get information, and the who, what, when and why behind the decisions they make
• Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Strategize and execute Ad Campaigns across various platforms such as Linkedin, Facebook, Google, Quora etc
• (must have)
  Content Development Conceptualize and craft educational product and solution content for a variety of platforms
• Assess the effectiveness of the marketing strategies that support your products on an
  ongoing basis, and report back to the business on required changes
• Plan the launches of net-new products and releases of existing products, and manage
  the cross-functional implementation of the plan
• Act as the primary thought leader for the products you support externally, including
  speaking engagements and written works
• Understand and support our sales channels; train them on the problems we solve for our
  buyers and users; develop internal tools and external collateral and teach them how and
  when to use it
• Give presentations and host product-specific events/webinars

Qualifications & Requirements

• 5-9 years of experience in Product Marketing/ Management, preferably in edtech industry
  
• Hands-on experience using CRM tools such as LeadSquared and the likes, familiarity with marketing automation tools and Google analytics
• Hands-on experience of running Ad Campaigns across various platforms such asLinkedin, Facebook, Google, Quora etc
• (must have)
  
• Proficient in productivity applications such as Google Workspace
  
• Excellent written, and verbal communication, Email Marketing, and Content Marketing skills
  
• Established social media prominence on social networking platforms LinkedIn, Twitter, Facebook & Instagram
  
• Exceptional ROI-tracking skills, able to prove what is or isnt working
  
• Excellent people and management skills to interact with diverse stakeholders to be a strong team player
  
• Bachelors degree in business or marketing; MBA preferred