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7 Institute of Product Leadership Jobs
GROWTH MARKETING MANAGER
4-9 years
Bangalore / Bengaluru
1 vacancy
GROWTH MARKETING MANAGER
Institute of Product Leadership
posted 18d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- You thrive on working well with others. You love to collaborate with subject matter experts, learning specialists, digital marketing & sales and inspire them to do their best.
- You get stuff done whatever it takes and drive other s to completion
- You don t already know everything but you love to learn.
- You are not here for a job but for a career.
- Bangalore (Onsite), India
Work Experience
Minimum 4 years of proven experience in growth marketing.
Key Responsibilities include:
- Create and implement innovative growth strategies focused on driving admissions for our programs with a strong focus on meeting revenue targets.
- Drive growth through the AAARRR (Acquisition, Activation, Retention, Referral, Revenue) funnel by identifying key opportunities for improvement and implementing strategies to optimize each stage to enhance revenue.
- Develop creative approaches to attract new users organically, improve acquisition channels, and directly contribute to revenue growth through partnerships, community building, and content marketing.
- Design initiatives to ensure users quickly realize the value of our offerings, remain engaged, and contribute to revenue targets through upselling and cross-selling strategies.
- Implement retention strategies and referral programs to increase user loyalty and encourage word-of-mouth growth, contributing to sustained revenue generation.
- Leverage analytics tools to monitor user behavior, identify growth opportunities, and make informed decisions that directly impact revenue and enhance the customer journey.
- Work closely with product, marketing, and sales teams to ensure alignment and leverage synergies for revenue-focused growth.
- Develop SEO and content strategies to drive organic traffic growth, improve search engine rankings, and enhance user engagement, contributing to revenue goals.
- Stay informed about the latest trends in growth marketing and digital platforms, experimenting with innovative tactics to drive revenue-focused business growth.
Qualification and Requirements:
- Minimum 4 years of proven experience in growth marketing, with a successful track record in the EdTech sector or a similar industry.
- Strong understanding of the AAARRR funnel and experience in optimizing each stage for growth and revenue generation.
- Expertise in leveraging digital marketing and analytics platforms for data-driven decision-making with a focus on revenue targets.
- Hands-on experience with growth metrics to drive strategies for user acquisition, retention, and revenue growth.
- Strong analytical skills with the ability to interpret complex data to inform strategic decisions.
- Excellent communication and teamwork skills, capable of collaborating effectively with internal teams and external partners.
- Creative and experimental mindset, eager to explore new growth strategies and adapt to market changes.
- Strong project management skills, capable of managing multiple initiatives while meeting deadlines and budget requirements.
- Bachelor s degree in Marketing, Business, or a related field, or equivalent experience in growth marketing strategies and implementation.
Employment Type: Full Time, Permanent
Read full job description What people at Institute of Product Leadership are saying
Growth Marketing Manager salary at Institute of Product Leadership
reported by
1
employee
with 2
years exp.
₹7.7
L/yr - ₹9.8
L/yr
56%
less
than the average Growth Marketing Manager Salary in India
View more details
What Institute of Product Leadership employees are saying about work life
based on 11 employees
Strict timing
Monday to Saturday
Within city
Day Shift
Institute of Product Leadership Benefits
View more benefits
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