Upload Button Icon Add office photos
filter salaries All Filters

3 Instient Jobs

Market Research Associate

1-3 years

₹ 3 - 8L/yr

Bangalore / Bengaluru

3 vacancies

Market Research Associate

Instient

posted 1mon ago

Job Role Insights

Job Description

Job Title: Marketing Research Associate
Location: Bangalore, IN
Type: Full-time

Job Summary:
We are seeking a highly motivated Marketing Research Associate to support our PR and Go-to-Market (GTM) strategy. The ideal candidate will have a passion for market research, public relations, and strategic planning. This role is critical in helping us identify market opportunities, analyze industry trends, and shape our brand positioning in collaboration with cross-functional teams.

Key Responsibilities:

  • Market Research & Analysis:
    • Conduct in-depth research on market trends, competitive landscape, and customer insights.
    • Identify key opportunities and challenges in the industry to inform Public Relations (PR) and Go to Market (GTM) strategies.
    • Track and report on competitor activities, industry developments, and relevant news.

  • Go-to-Market Strategy Support:
    • Assist in the development of GTM plans for product launches, including positioning, messaging, and targeting strategies.
    • Monitor performance of GTM efforts and recommend adjustments based on data-driven insights.

  • Public Relations & Communications:
    • Help develop PR strategies to build brand awareness and reputation.
    • Identify and engage with key media outlets, journalists, and influencers to amplify brand messaging.
    • Draft press releases, media kits, and other PR-related materials.

  • Data Collection & Reporting:
    • Gather and analyze data from surveys, focus groups, and external sources to support strategic decision-making.
    • Create comprehensive reports and presentations summarizing findings and recommendations.


Qualifications:

  • MBA/PGDBM in Marketing, Business, Communications, or a related field.
  • 1–3 years of experience in marketing research, PR, or strategy-related roles.
  • Strong analytical skills with a deep understanding of data collection and market analysis.
  • Excellent communication and writing skills, with experience in creating PR content a plus.
  • Familiarity with tools like Google Analytics, CRM systems, and market research platforms.
  • Ability to work in a fast-paced, collaborative environment with minimal supervision.


Preferred Skills:

  • Knowledge of go-to-market frameworks and product marketing strategies.
  • Experience working in startups or high-growth environments.
  • PR agency experience or strong media relations network is a plus.


Employment Type: Full Time, Permanent

Read full job description

Prepare for Market Research Associate roles with real interview advice

Compare Instient with

Fractal Analytics

4.0
Compare

Mu Sigma

2.6
Compare

Tiger Analytics

3.7
Compare

LatentView Analytics

3.7
Compare

AbsolutData

3.6
Compare

Bridgei2i Analytics Solutions

3.8
Compare

Axtria

3.1
Compare

Algonomy

4.1
Compare

Analyttica Datalab

3.4
Compare

TCS

3.7
Compare

Accenture

3.8
Compare

Wipro

3.7
Compare

Cognizant

3.7
Compare

Capgemini

3.7
Compare

HDFC Bank

3.9
Compare

Infosys

3.6
Compare

ICICI Bank

4.0
Compare

HCLTech

3.5
Compare

Tech Mahindra

3.5
Compare

Genpact

3.8
Compare

Similar Jobs for you

Market Research Associate at Srijan Technologies Pvt. Ltd.

Gurgaon / Gurugram

1-2 Yrs

₹ 4-5 LPA

Market Research Associate at Srijan- A Material Company

Gurgaon / Gurugram

1-2 Yrs

₹ 4-5 LPA

Market Research Analyst at BRG Enterprise Solutions India

Noida

1-5 Yrs

₹ 4-7 LPA

Market Research Analyst at BRG Enterprise Solutions India

Noida

1-5 Yrs

₹ 4-7 LPA

Market Research Associate at Futurism Technologies

Kolkata, Mumbai + 5

1-4 Yrs

₹ 3-6 LPA

Associate Consultant at Trinity Partners

Gurgaon / Gurugram

1-3 Yrs

₹ 7-14 LPA

Associate Consultant at Trinity Partners

Gurgaon / Gurugram

1-3 Yrs

₹ 7-13 LPA

Marketing Research Executive at Petpooja

Ahmedabad

1-3 Yrs

₹ 2.5-4.25 LPA

Senior Market Research Associate at National Payments Corporation of India (NPCI)

Mumbai

2-4 Yrs

₹ 7-10 LPA

Market Research Analyst at Advatix APAC Logistics Pvt. Ltd.

Gurgaon / Gurugram

3-6 Yrs

₹ 5-12 LPA

Market Research Associate

1-3 Yrs

₹ 3 - 8L/yr

Bangalore / Bengaluru

1mon ago·via naukri.com

Python Developer / Immediate Hiring

2-3 Yrs

₹ 4 - 6L/yr

Bangalore / Bengaluru

14d ago·via naukri.com

QA Automation Engineer

2-5 Yrs

₹ 5 - 8L/yr

Bangalore / Bengaluru

15d ago·via naukri.com
write
Share an Interview