Insidea - Specialist - Search Engine Optimization (4-6 yrs)

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields.

Access top-notch talent worldwide.

Seamlessly integrate skilled professionals into your team and scale faster.

Our mission is to connect the world's top talent with global opportunities.

We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.

Job Description:

- As an SEO Specialist, you will play a crucial role in optimizing and improving the online presence of our organization or clients.

- Your primary focus will be on implementing strategies to increase organic search rankings, drive traffic to websites, and enhance overall visibility in search engine results.

- You will work closely with cross-functional teams to develop and execute effective SEO campaigns and stay abreast of industry trends to ensure the continued success of our digital marketing efforts.

Job Responsibilities:

- Keyword Research: Identify high-performing keywords by analyzing search volume, competition, and user intent.

- On-Page Optimization: Enhance website content and structure with best practices for meta tags, headers, and URLs.

- Technical SEO: Address technical issues affecting performance; collaborate with developers for SEO-friendly changes.

- Content Strategy: Create and optimize content that meets both user needs and SEO goals.

- Link Building: Develop strategies to enhance website authority and manage backlink profiles, disavowing harmful links.

- Analytics and Reporting: Use tools like Google Analytics and Search Console to track performance and generate reports on key metrics.

- Industry Trends: Stay updated on search engine algorithm changes and adapt strategies accordingly.

- Competitor Analysis: Analyze competitor strategies to refine our approach.

- Collaboration: Work with content creators and marketing teams to integrate SEO into overall initiatives.

Skills & Experience Required:

- Strong analytical and problem-solving skills.

- Excellent communication and collaboration skills.

- Master's degree in marketing, Communications, Computer Science, or a related field.

- 4+ years of experience as an SEO Specialist or in a similar role.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Familiarity with tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar SEO tools.