Inito - Performance Marketing Manager (1-4 yrs)

Key Responsibilities:

- Ads Ops design and implementation : Develop and implement day to day comprehensive performance marketing strategies aimed at enhancing user acquisition, engagement, and revenue growth on Meta platforms.

- Data Analytics & reporting : Utilize marketing and data tools such as Meta dashboard reports, Google Analytics, and Google Ads reporting to analyze campaign performance

- Funnel design : Construct and communicate clear insights across the entire funnel, spanning all paid channels, to drive growth effectively.

- Martech Understanding : Utilize strong Martech understanding to design, execute, and monitor post-click funnels efficiently.

- CRO understanding : Knowledge of conversion rate optimization (CRO) principles and techniques is preferred (optional).

- Stakeholder Communication : Demonstrate a creative mindset with a keen eye for copy and design elements in ads, effectively conveying insights and requirements to the creative team.

- User Understanding : Deeply understand user behavior and preferences, tailoring content and marketing strategies accordingly.

- Continuous Learning : Stay updated with recent developments, trends, features, and best practices in performance marketing methodologies.

Desired Attributes :

- 4+ years of consumer facing user acquisition experience through Meta in Growth stage startup

- Experience with writing basic integration scripts on Python / VBA / SQL is preferred

- Prior knowledge of Google Tag Manager, Meta pixels, offline conversion API,GA4 is preferred

- Prior experience with working on end to end conversion funnel is preferred

- Energetic & resilient: Display an enthusiasm to grab something and find a way forward even with obstacles in your path. Keen to roll-up your sleeves.

- Strong communication and written skills. Comfortable presenting data in most ambiguous situations and be able to operate