Assistant General Manager

Responsibilities:

• Align local marketing activities with Global directives
• Follow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an executional standpoint.
• Develops messaging, themes and tangible product selling hooks for new and backlist products for seasonal and thematic campaigns
• Participates in the planning and preparation for all sales conferences
• Oversee all reporting correspondence with authors
• Create promotional materials (slides, flyers, memes, comparison charts, sell sheets, ) for campaigns and process orders for those that are outsourced for printing
• Manage marketing budget within budget across multiple brands/projects, including planning, reporting, accruals
• Manage product portfolio including
• Also includes managing other team members assigned to the event and ensuring that their components are being completed at the highest standards setting and maintaining a comprehensive production schedule for all team members to adhere to
• Must be able to interact with senior level executives in a professional manner, sometimes as clients and regularly as hospitality guests at an event, along with ad sales clients.
• Evaluate current marketing program and recommend improvements
• Stay updated with latest marketing trends and competitor activities.