Product Marketing-Staff Specialist

Role & responsibilities

We are seeking an experienced and results-driven Semiconductor Product Marketing Manager to join the Infineon Memory Solutions team. This is a global role and is pivotal in managing all aspects of the product life cycle for memory products. As a key member of the marketing organization, you will be responsible for developing business cases and executing go-to-market strategies for our semiconductor products, driving revenue growth, and increasing market share. The ideal candidate will have a deep understanding of the semiconductor industry, excellent marketing skills, and the ability to collaborate with cross-functional/cross-geographic teams.

• Develop and execute comprehensive go-to-market strategies for new and existing semiconductor products, including product positioning, messaging, and launch plans
• Collaborate with cross-functional teams, including engineering, operations, and business development, to ensure alignment and effective execution of product marketing strategies
• Conduct market research and competitive analysis to identify market trends, customer needs, and competitor activity, and develop strategies to address them
• Develop and maintain sales enablement materials - collateral, product presentations, and whitepapers
• Monitor and track opportunity funnel and support design activity to drive revenue growth
• Support the existing memory portfolio and customer base.
• Develop and review forecasts, maintain product roadmap and identify portfolio optimization strategies
• Stay up-to-date with industry trends, competitor activity, and emerging technologies, and apply this knowledge to make informed marketing decision

Preferred candidate profile

• Engineering degree in Electrical/Electronics or a related field; Master's degree in Business preferred
• At least 5 years of experience in product marketing, with a focus on semiconductors or related industries
• Proven track record of developing and executing successful product development and go-to-market strategies
• Strong understanding of the semiconductor industry, including market trends, customer needs, and competitor activity
• Strong analytical and problem-solving skills, with the ability to interpret market data and customer feedback
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively
• Experience in semiconductor memory products is a plus

Pls apply for the Job link below

• https://recruitingapp-2721.de.umantis.com/Vacancies/111221/Application/CheckLogin/2?lang=eng