Opening at IndoBevs - Regional Trade Marketing Lead ( Retail Channel )

Job Title: Regional Trade Marketing Lead - Retail Channel

About the Role:
As the Trade Marketing Lead for the Retail Channel at Indobevs, you will drive the visibility,
presence, and preference for Indobevs brands across all retail channels, including traditional
outlets, modern retail, and the HoReCa (Hotels, Restaurants, Cafes) channel. You will work
closely with regional trade marketing teams, merchandisers, and the brand and sales teams to
enhance execution and ensure brand presence on primary and secondary displays. This is a
national role, with a specific focus on improving retail execution in the top 1,000 stores and
supporting new product launches.
Who You Are:
Experience:
● 4-6 years of experience in sales & trade marketing within FMCG, Alcohol, or related
industries, with experience across multiple retail channels (traditional, modern, and
HoReCa).
● Strong background in managing merchandising and driving in-store visibility projects.
Education:
● Bachelors degree in Business, Marketing, or related field. MBA preferred.
What You Bring to the Table:
● Channel Expertise: Deep understanding of retail channels including traditional outlets,
modern retail, and HoReCa. Proven ability to improve in-store execution and visibility.
● Team Leadership: Experience managing regional trade marketing teams and store
merchandisers. Strong people management and leadership skills.
● Vendor & Budget Management: Experience working with external vendors for displays
and merchandising while managing budgets effectively alongside the Trade Marketing
Head.
● Sales & Marketing Collaboration: Ability to collaborate seamlessly with sales and brand
teams to ensure that trade marketing initiatives support broader brand goals and
objectives.
● Execution Focus: Hands-on approach with a focus on improving retail execution,
especially in top stores, ensuring visibility for key brands through primary and secondary
shelf displays.
www.indobevs.com

• Analytical Acumen: Strong ability to analyze sales data and market trends to inform trade
  marketing strategies and improve retail execution.
  Key Responsibilities:
  ● Brand Visibility & Execution: Drive brand visibility through effective merchandising,
  displays, and shelf presence across all retail channels. Ensure that Indobevs brands are
  well-represented on both primary and secondary shelves, with a special focus on top
  1,000 stores.
  ● NPD (New Product Development) Initiatives: Support the launch of new products by
  ensuring they have strong in-store visibility and execution across retail channels.
  Coordinate with sales and marketing to ensure a smooth and successful roll-out.
  ● Channel Strategy: Develop and implement tailored trade marketing strategies for each
  retail channel, ensuring alignment with brand goals and channel-specific opportunities.
  ● Regional Team & Merchandiser Management: Lead regional trade marketing teams and
  manage in-store merchandisers to ensure consistent execution of brand strategies
  across key outlets.
  ● Budget Management: Work closely with the Trade Marketing Head to manage and
  optimize trade marketing budgets, ensuring cost-effective execution and maximizing
  ROI.
  ● Vendor Coordination: Manage relationships with external vendors to ensure high-quality
  execution of in-store displays, merchandising, and promotional materials.
  ● Sales Collaboration: Partner with the sales team to ensure trade marketing strategies
  are aligned with sales goals, supporting growth in key accounts and outlets.
  Key Performance Indicators (KPIs):
  ● Track and analyze in-store execution, display compliance, and overall performance of
  trade marketing initiatives, providing regular reports and insights to senior management.
  ● Improvement in brand visibility and shelf presence across retail channels.
  ● Success of new product launches in terms of visibility and execution in retail outlets.
  ● Performance in top 1,000 stores, measured through improved shelf space and visibility.
  ● Efficiency in managing trade marketing budgets and vendor relationships.
  ● Increased sales and market share through improved retail execution.
  What We Offer:
  ● Competitive salary and performance-based bonuses.
  ● Opportunities for career growth within a dynamic and fast-growing company.
  ● A collaborative and innovative work environment.
  ● Comprehensive benefits package, including health insurance, wellness programs, and
  more.
  www.indobevs.com
  
  
  
  

Location and Travel:
● Location: Based at the Head Office in Delhi.
● Travel Requirements: National travel required for market visits and coordination with
regional teams.
About IndoBevs
Welcome to IndoBevs: A New Age Alcobev Startup
Founded in 2018 by Sameer and Geetika Mahandru, ours is a dynamic and innovative alcobev startup
born from the rich corporate experience and strategic minds of two IIM Bangalore graduates. We're
revolutionizing the alcoholic beverages industry in India, focusing on all categories of alcohol. Our mission
is to delight young, adventurous, and socially connected consumers with unique, high-quality offerings.
Our Vision: "Make in India, Take to the World, Set new industry benchmarks with innovative products
and strong brand identity.
Our Journey So Far
2018: Launched BroCode, a bold Sparkling Wine that's become a favorite among young adults
2019: Introduced Enso, a high quality Japanese whiskey at an affordable price.
2020: Unveiled Bro Seltzer, a RTD and Gods Own, a French brandy targeting our premium consumers.
2021: Launched Bro Light, a lighter, refreshing variant of BroCode.
2023: Released Brosé, a sophisticated rosé wine..
In just six years, we've profitably crossed the 500Cr revenue milestone and become India’s Number 1
Sparkling Wine brand, consistently surprising and delighting our consumers with innovative products.
Why Join Us: At Indobevs, you'll be part of a forward-thinking, fun, and innovative team. We offer a
dynamic work environment where creativity and excellence thrive. We're expanding rapidly and looking
for passionate, driven individuals to join our exciting journey.
Join us at Indobevs and help redefine the future of the alcoholic beverages industry.
www.indobevs.com