Content Writer

About the role
At our organisation, we are driven by the mission to provide innovative solutions by delivering high-quality services. As a content writer, you will play an integral role in creating informative and engaging materials that resonate with our target audience and communities. You will write content for websites, social media, and marketing campaigns. As a content writer, you will also implement effective SEO strategies to enhance our online visibility and organic traffic.


Job brief
We are looking for a talented content writer who will produce written content that will help our clients achieve their goals. You will be working closely with our editorial team and marketing team to develop content strategies. Your basic responsibilities include researching, writing content for both digital platforms and in print, proofreading, and editing. As a content writer, you are also expected to write SEO-friendly content to drive traffic and improve search rankings.


Content Writer Roles and Responsibilities
Research and organise sources and information.
Collaborate and brainstorm with the team for new strategies and ideas.
Write well-researched and keyword-driven content to boost organic traffic.
Create optimised, engaging title tags and meta descriptions to increase click-through rate.
Create clear and innovative headlines and body copy.
Produce high-quality blog posts on industry-relevant topics and address user queries in detail.
Write a wide variety of topics for podcasts, e-books, websites, blogs, social media, case studies, white-papers, banners, etc.
Create, execute, and maintain a content calendar.
Ensure consistency in writing style, fonts, images, and tone.
Collaborate with designers and developers to align written content with the brand.
Edit and proofread content produced by other team members.Content Writer Qualification
Proven experience as a Content Writer, Copywriter or similar role.
Bachelors degree in English, Journalism, or a related field.
Minimum of 2 years of experience in content writing and editing.
Familiarity with content management systems, such as WordPress, Drupal, or Joomla.
Solid understanding of SEO principles and content optimisation techniques.
A strong portfolio showcasing published articles and writing styles.
Proficiency in MS Office.
Excellent English writing and editing skills.
Outstanding multi-tasking and communication skills.