Seo Executive

Role & responsibilities

• Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
• Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
• Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
• Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
• Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

Preferred candidate profile

• Proven experience as an SEO Executive or similar role, with a track record of successful SEO campaigns and improved website rankings.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building.
• Familiarity with HTML, CSS, and JavaScript for basic website optimization.
• Strong communication skills, with the ability to collaborate effectively with cross functional teams.
• Exceptional attention to detail and the ability to prioritize and manage multiple projects simultaneously.
• Knowledge of social media and content marketing strategies to integrate SEO efforts with overall marketing initiatives.
• Stay updated with the latest trends and developments in SEO and digital marketing.
• Proven experience as an SEO Executive or similar role, with a minimum of 1 year of experience.
• Bachelor's degree in marketing, computer science, or a related field.
• Relevant certifications, such as Google Analytics or Google Ads, are a plus.
• Strong understanding of SEO principles and best practices.