INClusive Minds - Data Science Role (4-9 yrs)

About Inclusive Minds

Inclusive Minds is a political consultancy for the Indian National Congress (INC), where strategic insight meets effective campaigning. With a proven track record of navigating the complexities of Indian politics, we offer tailored solutions to empower INC candidates and the party overall in achieving their electoral goals, our successful projects being Karnataka and Telangana state elections- 2023.

At Inclusive Minds, we aspire to collaborate with like-minded individuals to find common ground on the most important issues and elevate them into positions where they design and implement data-driven 360-degree election campaigns that affect social change and public policies.

About the Role

We are looking for a dynamic Data Science to join our team and contribute to transforming raw data into actionable insights that influence political strategies and decision-making processes.

Responsibilities:

Data Analytics & Insights

- Utilize analytics to track and analyze key performance metrics, uncover trends, and identify growth opportunities.

- Generate real-time hashtag trend reports and audience insights to refine campaign strategies.

- Design, maintain, and enhance automated Social Media Analysis Reports (SMAR) dashboards for competitive intelligence.

- Define and monitor KPIs, attribution models, and funnel analytics to optimize conversion rates.

Campaign Management & Optimization

- Plan, execute, and automate paid and organic digital campaigns across multiple platforms (Google Display, YouTube Ads, Meta, LinkedIn, etc.).

- Conduct advanced A/B testing, multivariate testing (MVT), and predictive analytics to optimize targeting, creatives, and messaging.

Growth Strategy & Execution

- Develop and implement a data-first digital growth strategy for the assigned region in collaboration with stakeholders.

- Identify and execute new opportunities for audience expansion, engagement, and user acquisition.

- Aggregate Data - Formulate methods to aggregate data from various available sources. Ensure quality checks and data sanity

- Design reports - Build reports analyzing metrics which are then cascaded to internal and external stakeholders e.g. social media performance

- Build Models - Use internal/external surveys and proxy metrics to build effective models for forecasting electoral performance

- Social Media Information Retrieval

- Mentorship: Mentor a team of analysts and guide them in the day to day functions of the team. Define critical project KPIs to measure performance and align the team on internal expectations.

Desired Qualification and Experience

- Bachelor's degree (master's preferred) in Data Science, Computer Science, Statistics, Applied Math, or any other related field.

- Proven experience in performance marketing, growth hacking, or digital marketing with a strong data science and technology focus.

- 4-9 years of work experience for Manager/Sr Manager Positions

- Expertise in managing, optimizing, and automating paid campaigns on platforms like Google Ads, YouTube, Facebook, Instagram, and LinkedIn.

- Strong analytical skills with proficiency in Google Analytics, SEMrush, Amplitude, and social media analytics tools.

- Strong work ethic with an attention to detail

- Knowledge of statistics and experience using statistical packages for analyzing datasets.

- Unprecedented level of data, intelligent workflow automation and artificial intelligence / machine learning at the core of all we do.