INClusive Minds - Manager - Performance Marketing (3-7 yrs)

About Inclusive Minds:

Inclusive Minds is a political consultancy for the Indian National Congress (INC), where strategic insight meets effective campaigning. With a proven track record of navigating the complexities of Indian politics, we offer tailored solutions to empower INC candidates and the party overall in achieving their electoral goals, our successful projects being Karnataka and Telangana state elections- 2023.

At Inclusive Minds, we aspire to collaborate with like-minded individuals to find common ground on the most important issues and elevate them into positions where they design and implement data-driven 360-degree election campaigns that affect social change and public policies.

About the Role:

We are seeking a data-driven Performance Marketing Manager to lead digital growth strategies with a strong focus on analytics, automation, and optimization. This role requires a deep understanding of digital marketing, media buying, data science, and performance analytics to drive scalable, high-impact campaigns. You will leverage advanced data analysis, automation, and technology to optimize marketing performance, maximize ROI, and accelerate user growth across digital platforms.

Roles and responsibilities:

- As part of your work at Inclusive Minds, you could be tasked with one or more of the following roles

Growth Strategy & Execution:

- Develop and implement a data-first digital growth strategy for the assigned region in collaboration with stakeholders.

- Identify and execute new opportunities for audience expansion, engagement, and user acquisition.

Campaign Management & Optimization:

- Plan, execute, and automate paid and organic digital campaigns across multiple platforms (Google Display, YouTube Ads, Meta, LinkedIn, etc.).

- Conduct advanced A/B testing, multivariate testing (MVT), and predictive analytics to optimize targeting, creatives, and messaging.

- Manage and optimize large-scale budgets (greater than - 1Cr monthly) to maximize efficiency and performance.

- Expertise in media planning, buying in the digital ecosystem.

- Experience in influencer marketing, leveraging AI-driven audience segmentation to identify high-performing content creators.

Data Analytics & Insights:

- Utilize analytics to track and analyze key performance metrics, uncover trends, and identify growth opportunities.

- Generate real-time hashtag trend reports and audience insights to refine campaign strategies.

- Design, maintain, and enhance automated Social Media Analysis Reports (SMAR) dashboards for competitive intelligence.

- Define and monitor KPIs, attribution models, and funnel analytics to optimize conversion rates.

- Hands-on experience with social media APIs, SQL for data scraping & analysis, and integrating insights into marketing automation tools.

- Proficiency with Jupyter Notebooks for data transformation, predictive modeling, and performance tracking.

- Experience with data visualization tools (Google Data Studio, Power BI, Tableau) to build real-time, automated dashboards for stakeholders.

Collaboration & Communication:

- Partner with content, design, and data science teams to create impactful marketing campaigns.

- Provide AI-powered insights and automation-driven recommendations to enhance social media performance.

- Work closely with engineering teams to ensure seamless tracking, tagging, and data integration across all digital platforms.

Reporting & Documentation:

- Maintain comprehensive marketing intelligence dashboards, campaign reports, and real-time performance trackers.

- Continuously document insights, growth experiments, and automation strategies to drive ongoing optimization.

Desired qualification and experience:

- Proven experience in performance marketing, growth hacking, or digital marketing with a strong data science and technology focus.

- Expertise in managing, optimizing, and automating paid campaigns on platforms like Google Ads, YouTube, Facebook, Instagram, and LinkedIn.

- Strong analytical skills with proficiency in Google Analytics, SEMrush, Amplitude, and social media analytics tools.

- Hands-on experience with A/B testing, conversion rate optimization (CRO), and audience segmentation.

- Ability to interpret complex datasets and translate insights into actionable AI-driven marketing strategies.

- Experience with marketing automation tools, CRM platforms, and predictive analytics solutions.

- Technical proficiency in SQL, Python, or other programming languages is a plus.

- Strong collaboration and communication skills to work effectively across cross-functional teams (engineering, data science, creative, and marketing).