SEO Content Manager

We're Hiring for SEO Content Manager role with Impact Guru Company

Job Title: SEO Content Manager

Location: Mumbai, (Andheri - Marol) - WFO

Preferred Industry: Healthcare/ Health Tech

Experience: 4-7 years

About the Organisation :

700 Million Indians don't have any health insurance.

India has the highest medical inflation rate in Asia at 14%, thats more than China (12%), Indonesia (10%), Vietnam (10%), and the Philippines (9%).

50% of healthcare expenses in India are paid out-of-pocket. The global average is 20%. 1 in 4 urban Indian households that have taken unsecured loans took them to cover medical expenses and this trend is expected to only increase in the coming years.

The CarePal group came into existence to provide financing solutions that bridge the

Out of Pocket Expense Needs of Middle Class Indians.

The CarePal Groups vision is to build Indias first and largest integrated healthcare

financing ecosystem.

We do this by bringing Medical Crowd-Funding, Lending and Health Assurance

under a single umbrella through three operating entities.

1. ImpactGuru: Indias largest medical crowd-funding platform.

2. CarePal Money: Indias first medical lending marketplace.

3. CarePal Secure: New age healthcare protection marketplace.

Role Overview:

As an SEO Content Manager with Impact Guru, you will be responsible for creating

and optimizing content strategies that drive organic traffic, improve search rankings,

and enhance user engagement along with team management. You will work closely

with content writers, SEO specialists, and digital marketing teams to develop

impactful healthcare-related content that aligns with our brand and mission.

Key Responsibilities:

• SEO Strategy & Execution: Develop and implement an SEO-focused content strategy to enhance organic traffic growth.

• Keyword Research: Conduct in-depth keyword research to identify high- value healthcare and crowdfunding-related search terms.

• Content Development: Oversee the creation of high-quality, engaging, and informative content, including blogs, articles, landing pages, case studies, and website copy.

• On-Page & Off-Page SEO: Optimize web pages, blogs, and landing pages for SEO, ensuring best practices like internal linking, meta tags, and schema markup.

• Technical SEO: Work with the tech team to ensure site speed optimization, mobile responsiveness, and crawlability.

• Analytics & Performance Tracking: Monitor content performance using Google Analytics, Search Console, and SEO tools like SEMrush, Ahrefs, or Moz.

• Competitor & Market Analysis: Analyze competitors content and SEO strategies to stay ahead in the health tech domain.

• Content Promotion: Collaborate with social media, PR, and outreach teams to amplify content reach and engagement.

• E-A-T & YMYL Compliance: Ensure content meets Google's Expertise, Authoritativeness, and Trustworthiness (E-A-T) guidelines, especially for healthcare-related information.

Qualifications & Skills:

• Bachelor's or Masters degree in Marketing, Communications, Journalism, or a related field.

• 4-7 years of experience in SEO content management, preferably in health tech, healthcare, or Crowdfunding.

• Strong understanding of SEO principles, Google algorithms, and content marketing strategies.

• Experience with keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).

• Excellent writing and editing skills with a keen eye for detail.

• Ability to analyze data and generate insights to refine content strategies.

• Experience with CMS platforms like WordPress.

• Basic knowledge of HTML, CSS, and technical SEO is a plus.

• Ability to work in a fast-paced, dynamic environment.

Why Join Impact Guru?

• Be part of a mission-driven company making a real impact in healthcare and fundraising.

• Work with a passionate and creative team in a dynamic startup environment.

• Opportunity to shape content strategies in the rapidly growing health tech space.

• Competitive salary and performance-driven incentives.

If you are a data-driven SEO content strategist with a passion for healthcare

and social impact, we would love to hear from you!

Interested candidates share their updated resume to durgadevi.karpan@impactguru.com