Content Writer

Job Description:
Role: Content Writer

Location: Mumbai (Andheri - E)

Years of Exp: 3 to 5 Yrs

Job Type: Full Time / Permanent On roll

Work Mode: In Office

About Role :-
As the content creator & editor, you will be responsible for creating, reviewing and editing content for the company which will be published on the company's websites, brochures, social media pages and all other marketing channels. You will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure. Moreover, creators are expected to work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published. Candidates will also be required to brainstorm and suggest newer ways and platforms to increase their current customer segment and increase the target market.

Job Responsibilities:

• Work with the marketing department to get an understanding of the short term and long term marketing targets and then develop content strategies accordingly.
• Creating content which will catch maximum customer interest.
• Writing and reviewing content for websites, social media pages and public communication.
• Optimise Search Engine Optimisation driven content and increase the site traffic.
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material.
• Measuring and monitoring company website and social media traffic statistics.
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
• Ensure that the content is compliant with the copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the brand history and plan.
• Identify customers' needs in relation to the company and write content to cater those needs.
• Update the website, social media and content pages periodically.
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.

Qualifications & Prerequisites:

• Bachelor's degree in communications, English, journalism, literature, marketing or other related fields.
• Experience as a content creator in prior roles creating strong and engaging content.
• Understanding of SEO best practices.
• Prior job experience in web traffic metrics, HTML and web publishing.
• Proficiency with content management systems and analytics software's.
• Excellent writing, proofreading and communication skills.
• Detail oriented work style with good time management and organisational skills.
• Knowledge of various analytics platforms.

Feel Free to reach out for any doubts / queries.

Thanks & Regards

Firdous Shaikh - TA Partner

recruiter@imaginarium.io