Specialist - Performance Marketing (2-4 yrs)

- Develop and manage PPC campaigns across various digital platforms, including Google Ads .

- Conduct keyword research and competitive analysis to identify opportunities for campaign optimization.

- Create compelling ad copy and design landing pages that drive conversions.

- Monitor campaign performance, analyze data, and adjust strategies to maximize return on investment (ROI).

- Manage budgets effectively, ensuring optimal allocation of resources across campaigns.

- Collaborate with the marketing team to align PPC strategies with overall marketing objectives.

- Prepare detailed reports on campaign performance, providing insights and recommendations for improvement.

Qualification:.

- 2-4 years of experience in PPC management, specifically with a proven track record across different eCommerce platforms.

- In-depth knowledge of PPC best practices and trends.