Marketing Automation Manager

Role purpose

The Marketing Automation Manager (Student Essentials) will oversee the execution and optimization of multi-channel marketing campaigns across email, SMS, WhatsApp, and other digital platforms. This role involves strategic planning, and collaboration with various departments to drive customer engagement and conversions. The manager will also provide leadership and support to ensure the success of marketing initiatives.
Key accountabilities

Strategic Campaign Planning

 

Develop and implement strategic multi-channel marketing campaigns that align with business objectives.
Oversee the creation and optimization of automation workflows to nurture leads through the customer lifecycle.
Utilize data-driven insights to refine marketing strategies and improve campaign performance Campaign Execution and Optimization 

Plan, develop, and execute campaigns across email, SMS, WhatsApp, and other channels.
Conduct A/B testing and other optimization techniques to enhance campaign performance.

Ensure all content meets brand guidelines and compliance standards

 
Required experience

5+ years of experience in marketing automation and multi-channel campaign management.

• Experience with Marketo, Eloqua, or similar marketing automation platforms; Marketo certification is highly desirable.

• Proven leadership experience, with the ability to manage and develop a high-performing team.

• Experience with SMS and WhatsApp marketing platforms.

• Strong strategic thinking and analytical skills.

• Fluent in English with excellent oral and written communication skills.

• Experience working in a dynamic global environment.

• Experience in digital marketing.

• Experience in the education, retail, or travel industries.