Sr. Product Marketer

• Create GTM strategy for product launches.
• Create SOPs and strategy for liaising with multiple internal teams and stakeholders
• Lead a team of product marketers to successfully drive product marketing goals
• Drive market research to understand market drivers, target audience, personas and competitive landscape
• Liaising with Marketing, Product Management and Engineering to create the messaging strategy conveying the value of ideaForge products for different audiences
• Help drive the product content strategy to develop key use cases ROI metrics.
• Create a strong product communication and branding strategy to in turn drive compelling, high-quality sales and marketing content and collateral
• Liaising and leading different technology collaborations and their GTMs.
• Successfully collect and implement customer feedback.
• Conduct research and business analytics to understand the GTM communications
• Lead product launches, ensuring that all go-to-market stakeholders are properly enabled
• Work closely with the Marketing team to ensure the communication is standard for all digital avenues
• Support other marketing funnel growth activities, such as SEO, social media, marketing campaigns, and technology events in order to create product demand.
• Conduct product webinars, presentations to internal and external stakeholders like sales employees, customers partners
• Have constant interaction with customers to gain insights and help perfect your own strategy
• Build a concurrent strategy with customers to help collect NPS, CSAT and other feedback and drive this with the internal stakeholders.
• Identify, benchmark assess the impact of your work against key business metrics

Skills Qualification:

• 7+ years of experience as Product Marketing Manager especially in B2B technology
• Computer science / engineering / technical undergrad degree
• MBA or equivalent experience (e.g., 2+ years of management consulting experience)
• Track record developing messaging that translates technology into business value
• Understanding of hardware sales, and subscription business models
• Being a self-motivated professional capable of thriving in fast-paced environments
• Exceptional leadership skills to drive execution of cross-functional efforts
• Experience handling software and hardware experience, knowledge, and enthusiasm.
• Experience of leading and building a team
• Proven track record for building processes and SOPs to drive results