IDAM Wellness - Marketing Lead (3-4 yrs)

Company Description:

- The Guardian Group, founded in 2023 and based in Gurugram, is a collection of customer-first brands in the beauty and wellness industry.

- The group's portfolio includes skincare, perfumes, health and wellness products, pharmacies, and innovative beverages.

- Each brand under the Guardian Group aims to simplify the lives of consumers as a new-age FMCG company.

Role Description :

- This is a full-time on-site role for a marketing lead for one of the beauty portfolio companies under Guardian in Gurugram.

- The marketing lead will be responsible for overseeing communication, market research, sales, marketing strategy, and customer service activities on a day-to-day basis.

Qualifications:

The person coming into this role will be responsible for:

- Develop & execute the Brand Strategies, Brand Architecture, and Integrated Brand Plan.

- Drive the execution & timely delivery of the annual marketing plans & brand actions emanating from the brand strategy laid out.

- Set brand planning calendar, coordinate cross-functional activities and planning processes manages timelines, and ensure timely completion of all deliverables.

- Oversee the production of advertisements, promotional materials, and mail campaigns.

- Drive & activate the brand through brand education and advocacy consumer, trade, and internal.

- Media planning and buying keeping in consideration the consumers' trends, media habits, etc.

- Develop brand communication with the Content team.

- Craft communication briefs for the brand, based on the business challenges, marketing objective, and brand task at hand.

The ideal candidate would be someone with the following background:

- MBA with a specialization in marketing from a top institute.

- 3-4 years of progressive experience in brand marketing with at least one stint as a key contributor in carving out the brand journey for a consumer product ( From Neutracutical or Skincare preferably ).

- Strong in ideation, strategic thinking, and ability to execute tasks independently.

- Experience in handling and growing a consumer brand and new brand launches.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.