iD Fresh Food - Regional Trade Marketing Manager (3-8 yrs)

About iD Fresh Food:

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.

About the Operational Model:

As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.

Job Overview:

- The Regional Trade Marketing Manager will be responsible for developing and executing trade marketing strategies and programs that drive demand and enhance brand visibility across the designated region(s).

Key Responsibilities:

- Develop and implement regional trade marketing plans aligned with overall marketing and sales objectives.

- Collaborate closely with the sales team to understand market dynamics, customer needs, and opportunities for growth.

- Create promotional campaigns, POS materials, and trade incentives tailored to different channels (e.g., retail, distribution partners).

- Analyze market trends and consumer insights to identify opportunities for new initiatives and improvements.

- Monitor and evaluate the performance of trade marketing activities, providing insights and recommendations for optimization.

- Manage relationships with key stakeholders, including retailers, distributors, and channel partners, to ensure alignment and support for marketing programs.

- Coordinate cross-functional teams (e.g., sales, marketing, product management) to execute campaigns effectively and on time.

- Prepare regular reports and presentations on trade marketing activities, results, and ROI for management review.

Key Qualifications:

- Bachelor's degree in business administration, Marketing, or a related field. MBA preferred.

- Minimum of 3-7 years of experience in trade marketing or related roles within the specific industry or sector.

- Strong analytical skills with the ability to interpret data and trends to drive decision-making.

- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels.

Interested?

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.