iD Fresh Food - Program Manager - General Trade (1-2 yrs)

About iD Fresh Food:

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & deliciousIndian food. With an unwavering vision to preserve traditional, home-made cuisine & a focuson making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.

About the Operational Model:

- As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.

Job Summary:

The Program Manager (General Trade) will support the Trade marketing team by driving program effectiveness of all General Trade (GT) interventions including Store programs, asset deployment and tactical in-store activations.

Key Responsibilities:

- Coordinate and manage the commercial set-up of sales activation Building blocks for growth in GT

- Support the development of Sales activation plans and subsequent tracking and review process

- Single threaded ownership Marketing services for BTL activities. Monitor budgets and manage

internal stakeholders for activity execution

- Evaluate the execution of activities vs the plan - drivers, implementation of learning into further activations

Key Qualifications:

- Masters degree in Marketing, Business, or related field, preferably from Tier- 2 college.

- 1-2 years of experience as Sales Analyst/ Program Manager in FMCG companies

- Proven track record of managing successful marketing campaigns and projects.

- Strong analytical thinking and project management skills.

- Stakeholder management skills

- Customer and category knowledge will be an advantage

- Expertise in MS office, PowerBI will be a plus

- If this role sounds like you, then apply with us! You have plenty of room for growth at iD.