VCM Executive

Able to manage YouTube Channels, Google Video Ads and Monitor,Video Monitoring
Meeting deadlines of the VCM (Video Content Marketing)

Responsibilities:

YouTube Channel Management:
Develop and implement strategies to grow and engage our YouTube audience.
Optimize video titles, descriptions, tags, and thumbnails for search and discoverability.
Create and curate playlists to enhance viewer experience.
Manage community engagement, responding to comments and fostering a positive environment.
Analyze channel performance metrics and identify areas for improvement.
Stay up-to-date with YouTube trends and best practices.
Google Video Ads (YouTube Ads):
Plan, create, and manage effective YouTube ad campaigns to reach target audiences.
Conduct keyword research and audience targeting to maximize campaign performance.
Monitor campaign performance, analyze data, and make adjustments to optimize ROI.
Manage budgets and track ad spend.
A/B test ad creatives and targeting options to improve campaign effectiveness.
Video Monitoring and Performance Analysis:
Monitor video performance across all platforms (primarily YouTube).
Track key metrics such as views, watch time, engagement, and click-through rates.
Analyze data to identify trends, insights, and areas for improvement.
Generate regular reports on video performance and provide recommendations for optimization.
Video Content Marketing Strategy:
Collaborate with the marketing team to develop and execute video content marketing strategies aligned with overall business objectives.
Brainstorm and develop creative video ideas.
Understand target audience preferences and tailor content accordingly.
Meeting Deadlines:
Manage multiple projects and prioritize tasks effectively to meet VCM (Video Content Marketing) deadlines.
Communicate proactively with team members regarding project timelines and potential roadblocks.