Field Marketing - FMG Squads

This market focused role serves as the face of marketing & communications to clients, sellers, business partners, analyst and media for a prioritized set of premier accounts in the country. You are externally focused to bring the voice of the client and market insights into IBM. You’re responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends – what’s important to whom and why and how IBM can uniquely bring value to the client.
As a Field M&C Professional, you’ll build market engagement plans in the market to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market. As a Field Marketer, you will:
· Design and execute local marketing and communications plans to support go-to-market strategies
· Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
· Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders
· Measure, analyze, and report on the impact of marketing and communications activities

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.


Required education
Master's Degree

Required technical and professional expertise

5+ years marketing experience in B2B technology arena
Strategic business planning acumen
Analytics and insight-based decision making
Narrative development and communications

Readiness to travel 20% annually

Fluency in English


Preferred technical and professional experience

· Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time
· Ability to work with cross functional and multicultural teams
· Ability to align to set goals and objectives, while being able to quickly pivot based on business needs
· Understanding of technology products, sales cycles, and solution positioning
· Working knowledge of salesforce CRM ideal
· Ability to leverage data to make market aligned decisions to support go-to-market execution
· Ability to craft clear briefs/communication to key stakeholders