HyTechPro - Manager - Marketing (8-13 yrs)

Role Description:

- We are looking for a motivated Senior Marketing professional responsible for creating/executing marketing strategies to increase product customer base, revenue and brand presence.

- You will be responsible to use combination of marketing channels and tactics, focusing on data driven decision making, experimentation and optimization to achieve product growth.

- The role demands a deep understanding of digital marketing principles and the ability to analyze market trends and customer behaviour to identify growth opportunities.

Education: MBA Marketing (preferable).

Experience: 8+ years

Key Responsibilities:

- Go-to-Market Strategies: Define region-specific marketing plan that supports the regional (preferably US Market) and other European market's sales strategy.

- Branding: Leading end-to-end branding and marketing of the product.

- Campaign execution: Optimize and monitor campaign strategies across all marketing channels.

- Monitor and analyze campaign performance metrics to optimize conversion rates and ROI.

- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels.

- Execute high-converting marketing strategies based on data analytics.

- Lead paid search and social acquisitions including LinkedIn/Google etc.

- Use B2B marketing channels like events, conferences, thought leadership, b2b portals.

- Launch or enhance referral marketing programs.

Industry Type: IT Product

Department: Marketing & Communication

Employment Type: Full Time, Permanent