Digital Marketing Specialist

Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Are you driven by innovation and learning? Yes? We are looking for you!

As a digital marketing expert, you'll work on multiple performance marketing campaigns across multiple client verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities!

Roles & Responsibilities

• Develop and implement digital marketing strategies aligning with the company goals.
• Conduct market research, understand the target audience, and identify marketing and growth opportunities.
• Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
• Measure and analyse campaigns success using data and analytics tools.
• Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
• Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
• Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Preferred Candidate Profile

• A bachelors degree in Marketing or Business
• 2+ years of demonstrable experience in marketing or digital marketing roles.
• Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Strong interpersonal, verbal and written communication skills.
• Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpots Inbound Certification Course.
• Familiarity with marketing analytics tools like Google Analytics and SEMRush will be an added advantage.

Perks and benefits

- Attractive Bonus, Paid Casual & Medical Leaves