Digital Marketing Specialist

Responsible for creating, implementing, and managing innovative strategies that align with our marketing goals and objectives

Key Responsibilities:

Develop and implement effective digital marketing strategies to achieve business objectives.

Plan and execute digital campaigns across various channels (social media, search engine marketing, display ads, etc.).

Conduct keyword research, optimize website content, and improve website rankings.

Manage pay-per-click (PPC) campaigns, including Google Ads and Bing Ads, ensuring ROI.

Develop and execute social media marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Monitor social media trends, track competitor activity, and engage with followers to build brand awareness.

Design and implement email marketing campaigns to nurture leads and promote services.

Optimize email campaigns through A/B testing, segmentation, and personalization.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Business, or related field (Masters preferred).

Proven experience in digital marketing, particularly in SEO, SEM, social media, and content marketing.

Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads Manager, SEMrush, Google Analytics, etc.).

Excellent verbal and written communication skills.

Ability to work collaboratively in a team-oriented environment.

Strong analytical skills and the ability to interpret data to make data-driven decisions.

Creative thinking and problem-solving skills.

Experience with email marketing and marketing automation platforms.

Knowledge of web design, UX/UI principles, and HTML is a plus.