Marketing Manager

Role & responsibilities

In this role, you lead the team to drive business growth and customer acquisition.

The role requires you to be a self-starter with an innovative mindset to translate marketing strategies by channelizing hard-hitting communication design through apt media options. You would be responsible for demonstrating continuous user and customer engagement across all our marketing reach outs.

• Lead all marketing efforts for the company, including inbound and outbound marketing, digital campaigns, ATL/BTL campaigns, and more.
• Collaborate closely with management to conceptualize and produce a comprehensive marketing strategy, creating a suite of brand assets.
• Define clear marketing goals and develop brand and content strategies to align with these goals. Oversee and approve marketing materials ensuring consistency with brand tone and language.
• Manage, track, and communicate campaign calendars to ensure timely delivery of creative concepts, monthly campaigns, PR, and special projects.
• Manage a consistent process from briefing to execution by connecting teams and ensuring stakeholder participation and accountability at the appropriate stage(s).
• Proactively organize priorities from multiple stakeholders, turning strategy into plans of action, and managing multiple projects on various levels with different and converging timelines.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Create content as part of campaigns that may include both static and animated media
• Take accountability for our brand message being solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) as well as throughout internal communication.
• Set, monitor, and report progress to the top management weekly and monthly.
• Work to ensure the companys marketing goals are communicated across the entire organization and improve the companys marketing outreach efforts.

Preferred candidate profile

• Solid experience in strategizing marketing campaigns, project planning, and implementing projects.
• Analytical mindset with good written and verbal communication skills.
• Demonstrated track record in meeting deadlines, on time and on budget, while driving effective use of resources.
• Working knowledge of SEO, lead generation, and affiliate marketing practices, techniques, and outcome expectations.
• The solution-oriented mindset with a track record of leading continuous improvement initiatives.
• Established cross-functional leadership with the ability to drive collaboration with partners on all levels to achieve a unified vision, as well as the confidence to develop an independent view and effectively influence others when needed.
• Strategic, creative, and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions.
• Strong problem-solving skills and willingness to roll up ones sleeves to get the job done.

Preferred qualifications: A bachelors or masters degree in marketing, psychology, communications, advertising, or a related field with a passion for visual storytelling and the ability to tell complex stories with simplicity.

Minimum 4-5 years’ experience in marketing, 3 years’ experience as a leader and managing people in the service industry, preferably in B2B industries.

Kindly apply only if:

• Immediate availability
• Open to work from office, Pune Kothrud location in Hybrid mode
• Exceptional stakeholder management skills
• Experience of leading a small team