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HP Inc Costa Rica Limitada

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4.0

based on 1 Review

80 HP Inc Costa Rica Limitada Jobs

Marketing Head - Consumer Personal Systems

HP

4.0

based on 1 Review

15-20 years

Gurgaon / Gurugram

1 vacancy

Marketing Head - Consumer Personal Systems

HP Inc Costa Rica Limitada

posted 5hr ago

Job Role Insights

Key skills for the job

Atlassian Operations Recruitment Market Research US Staffing Campaign Management

+ 4 more

Job Description

Marketing Head - Consumer Personal Systems

Description -

Job Overview

The head of Consumer PS Marketing, part of the Greater India Marketing Leadership team, will be responsible for driving the marketing agenda across digital and physical channels for the consumer PS business in the region. This role will partner with the category, sales, trade and channel marketing, and worldwide teams to drive the markets business objectives.

Responsibilities

Strategize, develop and execute key long-term marketing strategies across digital, traditional and physical channels that drive business growth for the consumer PS business
Build and scale cohesive digital and physical marketing platforms that drive brand love and grow product relevance.
Own and drive the e-commerce objectives through marketing interventions on marketplaces, including Amazon, Flipkart and quick commerce platforms
Own and drive the experience across the entire consumer journey both in physical (owned and third party) and digital channels to build preference and drive choice for the brand
Oversees day-to-day activities and operations of one or more large teams of marketing professionals, including managing staffing, workflow, and budgets.
Guides the team to conduct in-depth market research to understand consumer behaviour, preferences, and emerging trends.
Oversees the planning, execution, and optimisation of marketing campaigns, including advertising, promotions, and content marketing.
Develops, monitors and tracks key performance indicators and return on investment on the countrys marketing campaigns.
Oversees customer segmentation and audience strategy development by leveraging market insights and product or solution roadmaps.
Maintains strategic partnerships or alliances with local businesses and organisations to expand market reach.
Oversees operational success, aligns strategies, and integrates activities with major organisational functions, setting policies and owning numerous measurable goals.
Serves as a key advisor to executive management in influencing the strategic direction of the business while also developing organisational policies and authorising their implementation
Performs talent management responsibilities, including recruitment, performance management, coaching and career development.
Build marketing alliances and partnerships aligned with the strategic business priorities

This senior role will report to the Chief Marketing Officer for India, Sri Lanka, and Bangladesh. We are looking for a motivated self-starter who thrives in a fast-paced, high-intensity, rapidly evolving business and is keen to grow a differentiated brand and business.

Education experience

15-20 years of hands-on experience in brand strategy, marketing and driving business outcomes through innovative marketing strategies
In-depth understanding of the marketing, digital and advertising ecosystems
Strong ATL/BTL, digital and large-scale campaign management experience
Experience in building and scaling owned digital platforms
E-commerce marketing experience across owned and third-party platforms is a must
Strong data-driven marketing skills with experience in uncovering consumer/business insights from qualitative/quantitative data, both internal and external, and translating them into marketing strategy and campaigns.
Experience in partnering with internal media teams and external media partners to develop efficient media plans
Strong experience in working in cross-functional teams (local and worldwide) with the ability to influence key stakeholders with data-driven insights
Has experience in category creation/expansion in any industry
Prior experience in leading a high-performing marketing team
Documented history of consistent success and goal achievement
Candidates with FMCG marketing and tech marketing experience will be preferred
College degree in Marketing/Business; MBA strongly preferred