Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 1K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

RATE NOW!
- ABECA 2025
  
  RATE NOW!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

HomeLane

Compare

3.5

based on 702 Reviews

69 HomeLane Jobs

Assistant Manager - Performance Marketing

HomeLane

3.5

based on 702 Reviews

2-5 years

Bangalore / Bengaluru

1 vacancy

Assistant Manager - Performance Marketing

HomeLane

posted 2mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis Research Social Media Marketing Google Analytics PPC

+ 4 more

Job Description

Join our innovative and fast-paced startup where performance meets passion. We are seeking a Performance Marketing Executive with 2 years of experience to drive our digital marketing campaigns and help us achieve our growth targets. If you are data-driven, results-oriented, and have a keen eye for optimizing marketing performance, we want to hear from you!

Responsibilities:

Campaign Management: Plan, execute, and optimize performance marketing campaigns across various digital channels, including PPC, social media, display, and affiliate marketing.
Data Analysis: Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and achieve KPIs.
A/B Testing: Conduct A/B tests to optimize ad copy, landing pages, and targeting strategies for maximum efficiency and effectiveness.
Budget Management: Manage and allocate budgets effectively to ensure optimal spend and performance across all campaigns.
Keyword Research: Perform comprehensive keyword research to identify high-opportunity keywords and optimize campaigns accordingly.
Audience Segmentation: Develop and implement audience segmentation strategies to target the right customers with the right messages.
Collaboration: Work closely with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective marketing strategies.
Stay Updated: Keep up-to-date with the latest trends and best practices in performance marketing, including changes in algorithms, platform updates, and industry developments.

Requirements:

Experience: Minimum of 2 years of hands-on experience in performance marketing, preferably within a fast-paced startup environment.
Education: Bachelor s degree in Engineering, Marketing, Business, or a related field.
Technical Skills: Proficiency in performance marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, SEMrush, HubSpot).
Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex information clearly and effectively.
Problem-Solving: Strong problem-solving skills and attention to detail.
Results-Oriented: Proven track record of achieving performance targets and driving growth.