Assistant Media Manager - Ice Cream

Job Title: Assistant Media Manager - Ice Cream

Work Location: Mumbai HO

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall s, Ben & Jerry s), a strong presence in over 60 countries, generating an annual revenue of 8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

Assistant Media Manager is responsible for leading integrated media planning to drive brand growth. The person is expected to analyze and understand media outputs along with business outcomes for both the short and long term. The person must be process-oriented with an eye for detail. At the same time, the person must have the ability to foresee the changes in the media landscape and make changes to the media planning process accordingly.

The person will lead integrated media planning for Ice Cream and report to Digital & Marketing Services Lead, Ice Cream.

JOB DESCRIPTION:

• In this role, the successful candidate will be responsible for providing direction, with recommendations, in integrating all areas of media which includes both traditional media and digital media to drive brand growth.
• The candidate will work with the brand/marketing teams within the company in building best-in-class multimedia plans.
• The candidate will take the lead in developing effective media touchpoints for brand communications. The job requires the candidate to work in partnerships with existing agencies and build trust and rapport with internal stakeholders and external agencies alike.
• The job holder is an integral member of the CCBT [Country Category Brand Team]
• The position will liaise with Category Heads to conceptualize, develop, and execute best-in-class media plans for the brands covering both traditional and digital media landscapes.
• Managing relationships with media agencies and partners to ensure robust deployment of plans.

KEY SKILLS REQUIREMENT:

• Hands-on media planning, deployment, and evaluation experience across traditional & digital mediums
• Media agency/client-side experience in media. Having both will be an advantage
• Digital deployment knowledge on key platforms like Facebook, Google, and OTT is an added advantage
• Strong analytical and numerical ability
• Influencing and communication skills.