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Global Assistant CMI Manager - Close Up
Hindustan Unilever
posted 14hr ago
Flexible timing
Key skills for the job
Job Title: Global Assistant CMI Manager - Close Up
Work Location: Mumbai HO, India
Function/BU: CMI, Personal Care
ABOUT UNILEVER:
BUSINESS CONTEXT:
CloseUp is the world s No. 1 freshness brand in Oral Care. It pioneered the gel toothpaste format over 50 years ago and has since popularized anti-bacterial efficacy in toothpaste as well as become known for uniquely fresh and exciting flavours. CloseUp is a challenger brand in many markets, leading market development for the freshness segment and injecting fun into what otherwise would be a low-involvement category.
Asst. CMI Manager, Global Closeup is a Global role for Strategic Partnership with the Global CloseUp Team reporting to the Global Oral Care CMI Manager based out of the Philippines (currently vacant) who reports to the CMI Director- Oral Care based out of India.
JOB PURPOSE
You will play a key role in shaping the key Brand trajectory, working with your LM to show the Business key growth opportunities. The role will involve looking at how the brand can stretch in the future to new categories and formats and drive engagement with consumers. It also requires creating and driving winning future-facing and agile innovation tapping into emergent market trends. You will be the voice of consumers for the team working closely on the market research projects with the agency and other cross-functional teams.
RESPONSIBILITIES
The core purpose of this role is to support the aggressive growth agenda and show the business where and how to win by championing and being consumer-centric.
QUALIFICATIONS AND EXPERIENCES
At least 3 years of experience in market research across agency and CMI
PEOPLE WE ARE LOOKING FOR
Employment Type: Full Time, Permanent
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