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4 Hikinex Jobs

India - Digital Marketing Manager

HIKINEX

1-5 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Hikinex

posted 4mon ago

Job Role Insights

Key skills for the job

Digital Marketing Customer Service Pharmacovigilance SEO Social Media Marketing Recruitment

+ 4 more

Job Description

Strategy Development: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Client Management: Manage relationships with US-based clients, ensuring their digital marketing needs are met and exceeded.
Content Creation: Oversee the creation of engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns.
SEO and SEM: Optimize website content and landing pages for search engine optimization (SEO) and manage pay-per-click (PPC) campaigns using Google AdWords, Bing Ads, and other platforms.
Social Media Management: Manage and grow the company s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
Analytics and Reporting: Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven decisions to improve results.
Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Assessment and Proposal Creation: Develop assessments and proposals for digital marketing strategies and initiatives.
Collaboration: Work closely with the sales, product development, and customer service teams to ensure alignment of marketing strategies with business objectives.
Martech & Data Science : Identify and scale martech and predictive analytics capabilities which helps improve acquisition, retention and monetization capabilities.

Desired Skills and Qualifications:

Education: Bachelor s degree in Marketing, Business, Communications, or a related field.
Experience: Minimum of 3-5 years of experience in digital marketing or a related field, with experience working with US clients.
Technical Skills: Expertise in at least one of the following areas and familiarity with the others
SEO and SEM
Knowledge of search engine optimization (SEO) best practices.
Expertise in search engine marketing (SEM) and paid search strategies.
Social Media Marketing
Expertise in managing and strategizing across platforms like LinkedIn, Twitter, and other B2B-focused social media.
Email Marketing
Expertise in creating and managing email marketing campaigns.
Knowledge of segmentation, automation, and analytics.
Analytics and Data Interpretation
Ability to use tools like Google Analytics, HubSpot, and others to track and measure campaign performance.
Strong analytical skills to interpret data and make data-driven decisions.
Marketing Knowledge:
Expertise in marketing automation tools and CRM software.
Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.
Experience with A/B testing and other performance measurement tools.
Strong analytical skills and data-driven thinking.
Skills:
Excellent English written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects and meet deadlines.
Strong client management and interpersonal skills.