HighLevel - Product Manager - Customer Onboarding & In-App Engagement (3-10 yrs)

About HighLevel

Founded in 2018, HighLevel Inc. is a B2B SaaS Platform catering to Marketing Agencies. We aim to provide a comprehensive solution for marketing agencies, offering cutting-edge tools and seamless client service. Our diverse clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center/Sales agencies, and freelancers. We serve various niches such as real estate, dental & medical, local businesses, e-commerce, professional, and field services.

What You'll Do

As our Product Manager for Customer Onboarding & In-App Engagement, you'll own the end-to-end journey from signup to activation and beyond. You'll work cross-functionally to create seamless, intuitive, and delightful onboarding experiences that drive trial-to-paid conversion and long-term customer retention.

Your mission?

To make sure every user experiences the "aha!" moment-fast.

Here's what your day-to-day might look like:

1. Build & Optimize the Onboarding Journey: Ensure customers transition effortlessly from sign-up to activation, reducing friction at every step.

2. Drive In-App Engagement: Collaborate with UX/UI, Engineering, and Marketing to create self-serve, product-led experiences that make adoption intuitive.

3. Leverage Data to Improve Retention: Use analytics to track customer behavior, pinpoint drop-offs, and develop strategies that improve conversion rates.

4. Run Experiments That Drive Conversions: A/B test onboarding flows, personalized walkthroughs, and feature discoverability.

5. Be the Voice of the Customer: Gather insights, analyze feedback, and champion changes that improve activation and engagement.

6. Collaborate with Cross-Functional Teams: Work closely with engineering, design, marketing, and customer support teams to ensure alignment and successful implementation of onboarding and engagement initiatives.

We're looking for someone who is:

- Customer-Obsessed - You love putting yourself in the customer's shoes and removing roadblocks in their journey.

- Data-Driven - You don't just make changes-you measure them. You know how to interpret metrics and drive results.

- Growth-Oriented - You think like a growth marketer, constantly looking for ways to increase conversions, engagement, and retention.

- Execution-Focused - You get things done. You thrive in a fast-paced environment and take ownership of your work.

- Collaborative - You work seamlessly across teams, bringing Product, Engineering, and Marketing together to create magic.

What You'll Bring:

- 3+ years of Product Management experience in a SaaS or B2B tech environment.

- A strong understanding of customer onboarding, activation, and retention strategies.

- Experience working with product analytics tools (e.g., Pendo, Tableau, GA).

- Familiarity with A/B testing and growth experimentation.

- A passion for creating intuitive, frictionless user experiences.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Bonus points if you've worked on PLG (Product-Led Growth) initiatives!