Manager/Sr Manager/AGM - International Marketing

Role & responsibilities

1. Market Research & Analysis

• Conduct in-depth market research to identify opportunities for growth in international markets.
• Analyze trends, customer needs, and competitive landscape in key global regions such as US, Europe and the Middle East.
• Develop entry strategies for new markets and assess the viability of current markets.

2. International Sales Strategy

• Develop and implement comprehensive international marketing strategies to promote seafood products across diverse global markets.
• Identify and onboard international distributors, partners, and customers.

3. Brand Development & Positioning

• Promote the companys seafood brand in the international market by adapting marketing materials and campaigns to suit cultural and regional preferences.
• Develop compelling messaging and promotional strategies that resonate with different target audiences across the globe.
• Ensure consistent branding across all marketing channels and platforms.

4. Relationship Building & Stakeholder Engagement

• Build and maintain strong relationships with global distributors, retailers, importers, and other key stakeholders in the seafood industry.
• Collaborate with production, logistics, and quality assurance teams to ensure smooth international operations.
• Engage with regulatory bodies and ensure compliance with international seafood trade regulations.

5. Regulatory & Compliance

• Ensure marketing strategies comply with international laws, trade agreements, and food safety regulations, particularly in regions with strict import/export

requirements.

• Stay up to date on sustainability practices and industry certifications (e.g., MSC, ASC) relevant to seafood marketing.

6. Budgeting & Reporting

• Manage the marketing budget for international campaigns and track return on investment (ROI).
• Provide regular reports on campaign performance, market trends, and sales growth in key regions.
• Adjust strategies based on data-driven insights to improve effectiveness.

Preferred candidate profile

• Bachelors degree in Marketing, International Business, or a related field. An MBA is preferred.
• Minimum of 7+ years of experience in international marketing, preferably within the seafood, food, or FMCG industries.
• Strong knowledge of global seafood markets, trade regulations, and distribution channels.
• Proven track record of developing and executing successful international marketing campaigns.
• Exceptional communication, negotiation, and relationship-building skills.
• Proficiency in digital marketing tools and platforms.
• Willingness to travel internationally as required.