Digital Marketing Executive

Key Responsibilities:*

1. *Develop and Execute Digital Marketing Strategies:*

- Create and manage comprehensive digital marketing plans to increase brand awareness, generate leads, and drive sales.

- Identify trends and insights to optimize spend and performance based on data.

2. *Search Engine Optimization (SEO):*

- Conduct keyword research and analysis to guide content creation.

- Optimize website content, landing pages, and paid search copy for search engines.

- Monitor and report on website traffic and rankings.

3. *Social Media Management:*

- Develop and manage social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.

- Create engaging content, including text, image, and video, tailored to each…Role & responsibilities -

Monitor social media channels for trends, feedback, and engagement opportunities.

4. *Content Creation and Marketing:*

- Write, edit, and publish high-quality content for blogs, websites, and social media.

- Collaborate with design teams to create visually appealing content.

- Develop and manage an editorial calendar to ensure consistent content delivery.

5. *Email Marketing:*

- Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.

- Segment email lists and personalize content to improve engagement and conversion rates.

- Analyze campaign performance and adjust strategies accordingly.

Perks and benefits