Manager-Marketing & Commercial Operations

1) Strategy & Commercial Objectives

• Design and implement marketing strategies aligned with business targets

• Develop and implement commercial strategies to drive revenue growth and maximize profitability.

• Establish a strong, pervasive brand presence in the market.

• Lead the commercial aspects of agency engagements, including contract negotiation, pricing, and terms and conditions.

• Monitor and report on commercial performance metrics, including revenue, margins, and customer acquisition costs.

2) Designing & Implementation of Marketing Initiatives

• Campaign planning, execution & monitoring

• Oversee all marketing campaigns by proper planning & timely execution.

• Monitor all marketing campaigns to ensure alignment with the hospital's brand and goals.

• Media buying & management across marketing mediums

• Establish partnerships with industry professionals.

• Medium/channel selection & optimization (Traditional Vs Digital)

o Traditional:

i) Outdoor: On Premise & Off Premise

ii) Print

iii) Radio

iv) TV

v) Video

o Digital:

i) Paid : Search & Display

ii) Organic Campaign Management:

a) SEO & SMO

• Develop digital campaigns to increase web traffic. Implement, monitor, & track progress & key performance metrics.

b) Content Marketing

• Implementation & monitoring of content marketing strategy in line with organizations overall marketing objectives

3) Supervision & monitoring of leads through inbound channels.

• Handling Leads Thru

i) Online Business Listings

ii) Contact Center Leads (In Bound Customer Communication)

iii) Online Promotional Activities

iv) Direct Web Leads

4) Monitoring, Tracking & Analytics

i) Customer Acquisition & Retention

• Analyze sales and marketing metrics to ensure effectiveness regarding customer acquisition & retention.

• Collaborate with important functionaries to ensure marketing activities cover the entire gamut of our scope of services and to promote new services and specialties. This includes internal customers as well.

• Forecast & analyze market trends, competitor activities, and assess risks and opportunities.

ii) ROI Calculation & optimization

• Manage the marketing budget, ensuring efficient allocation of resources.

• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.

5) Marketing Operations & Management

• Sales Force Management

• Coordinate with sales teams to ensure their on-ground input is incorporated into our overall branding & marketing strategy.

• Coordination & Management of Team

• Manage a team of marketing and agency professionals to handle both on-ground marketing operations & public-facing marketing efforts.

6) Compliance:

• Ensure compliance with healthcare regulations and ethical marketing practices.

• Other related additional responsibilities.