Head Of Marketing

Role & responsibilities

• Strategic Planning & Budgeting:
  Steer all marketing, advertising, and promotional activities, including budget management. Oversee L17 steering and ensure alignment with overall business goals.
• Marketing Master Plan Ownership:
  Own the sub-regional master plan and strategic growth plan, ensuring market expansion opportunities within the existing business and for new client acquisitions.
• Market Opportunities & Tools Development:
  Identify opportunities to increase brand distribution and develop customer roadmaps in alignment with key stakeholders. Ensure consistency in market sizing methodology and create effective sales tools.
• Brand Positioning & Innovation:
  Contribute to the development of brand positioning and innovation strategies. Implement the innovation pipeline to drive sustainable growth in the region.
• Team Coaching & Development:
  Coach and develop local/sub-regional project teams, fostering skill growth and leadership.
• Campaign Execution & Reporting:
  Implement local marketing campaigns and ensure consistency in reporting the results of campaigns and promotional actions.
• Competitor Analysis:
  Analyze competitors and market conditions, deriving actionable insights despite the lack of market data.
• Collaboration with External Agencies:
  Coordinate with external agencies on campaign concepts, strategies, and cost management.
• Local Market Programs:
  Define and execute local marketing programs and campaigns, including the marketing mix tailored for the region.
• Market Assessment & Action Planning:
  Assess markets using DIS and define corresponding actions based on insights.
• Marketing Support & Product Rollouts:
  Provide marketing support to the ACM INDIA team, including assisting in the rollout of new products and communication campaigns.
• Brand Management & Sales Promotions:
  Execute brand management activities and sales promotions on a local level.
• Resource Management:
  Manage necessary resources and ensure the timely execution of marketing initiatives.
• Team Leadership:
  Lead a team of 5 local marketing experts, guiding them in executing effective marketing strategies.