Marketing Executive

We are seeking a creative and results-driven Marketing Executive to lead our marketing efforts, focusing on corporate clients. The ideal candidate will be responsible for identifying target audiences, devising cost-effective marketing strategies, and promoting our services, including accommodation, flights, events, and exhibitions. This role demands innovative thinking, exceptional communication skills, and the ability to maximize returns within a tight marketing budget. The candidate will also be instrumental in showcasing our team, culture, and benefits to enhance our corporate brand identity.

Key Responsibilities:

• Develop and implement marketing strategies to promote services such as accommodation, flights, events, and exhibitions to corporate clients.
• Identify and segment target audiences for each service and exhibition, tailoring marketing campaigns accordingly.
• Conduct market research to analyze trends, identify opportunities, and understand competitors.
• Create innovative marketing campaigns that highlight the companys team, culture, benefits, and services.
• Plan and execute cost-effective marketing initiatives across various channels, including digital, social media, email, and print.
• Collaborate with internal teams to gather inputs for marketing materials and coordinate with external vendors for campaign execution.
• Track and analyze marketing performance metrics, ensuring campaigns deliver maximum ROI.
• Promote corporate events and exhibitions, designing targeted campaigns to boost participation and engagement.
• Develop content, including brochures, presentations, and online materials, aligning with the companys brand identity.
• Stay updated on industry trends and adapt strategies to remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing to corporate clients, with a focus on services and events.
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication, presentation, and creative thinking skills.
• Ability to work with tight budgets and deliver impactful results.
• Strong analytical skills to track and refine campaign performance.