Google Ads Expert

Role Overview
As a Senior Google Ads Expert at Hearzap, you will be responsible for strategizing, implementing, and managing advanced Google Ads campaigns to maximise ROI. Your role will involve analysing market trends, creating high-performing ad strategies, and collaborating with internal teams to align campaigns with overall business goals.
This position is ideal for a results-driven marketer who thrives in a fast-paced environment and has a passion for creating impactful advertising strategies in the healthcare domain.

Key Responsibilities

1. Google Ads Campaign Management
• Develop, execute, and optimise high-performing Google Ads campaigns (Search, Display, Shopping, Video, and Remarketing).
• Conduct thorough keyword research to identify opportunities for targeting and growth.
• Optimise campaigns for key performance metrics such as ROI, CTR, CPC, and conversion rates.
2. Performance Analysis and Reporting
• Analyse campaign performance metrics and provide actionable insights to improve outcomes.
• Generate detailed performance reports, dashboards, and presentations for stakeholders.
• Use A/B testing and data analysis to refine strategies continuously.
3. Strategic Planning and Budget Management
• Create comprehensive ad strategies aligned with Hearzap’s business objectives.
• Manage monthly advertising budgets, ensuring cost-effective campaigns.
• Forecast and allocate resources for maximum impact on paid media performance.
4. Collaboration and Innovation
• Work closely with the creative and content teams to develop compelling ad copy and visuals.
• Collaborate with the SEO team to ensure holistic search engine marketing efforts.
• Stay updated on industry trends, algorithm changes, and best practices in Google Ads and digital marketing.
5. Healthcare Marketing Focus
• Develop targeted ad campaigns for hearing healthcare audiences, considering customer personas and market nuances.
• Implement location-based targeting for clinics, service areas, or regional markets.
• Ensure all ads comply with healthcare industry regulations and standards.

Qualifications and Skills

• Experience: Minimum of 3 years in Google Ads campaign management, with a proven track record of delivering measurable results.
• Expertise: Deep understanding of Google Ads platforms, tools, and features, including:
• Search & Display Campaigns
• Google Analytics (GA4 proficiency is a plus)
• Google Tag Manager
• Conversion Tracking and Attribution Models
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Technical Proficiency: Familiarity with tools like SEMrush, Ahrefs, or similar for competitive analysis.
• Healthcare Marketing Experience: (Preferred) Experience in managing campaigns for healthcare brands or regulated industries.
• Creative Mindset: Ability to craft persuasive ad copy and collaborate on creative designs.
• Communication: Excellent verbal and written communication skills for collaboration and reporting.
• Certifications: Google Ads Certifications are required; additional certifications in digital marketing or analytics are a plus.