PPC Executive - Kurla

ppcRole & responsibilities

• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Facebook)
• Targeting selected audiences through researching keywords
• Managing campaign budgets adjusting bids to optimise the ROI
• Tracking daily, weekly monthly KPIs to identifying opportunities for improvement
• Reporting KPIs to management on a regular basis through various dashboards
• Producing engaging, clear concise copy for campaigns

• Perform ongoing keyword monitoring, bid management, and budget optimization to ensure optimal campaign performance.

• Monitor and analyze campaign performance using relevant analytics tools, such as Google Analytics and ad platform analytics.