Senior Content Writer

• Research, write, and edit high-quality content for HealthSy s website, social media, newsletters, blogs, and other marketing channels.

• Develop compelling and engaging content that aligns with HealthSy s brand voice and tone.

• Collaborate with the marketing team to develop and implement effective content strategies.

• Plan and create content calendars for consistent content delivery across platforms.

• Proofread and edit content to ensure clarity, accuracy, and alignment with the companys standards.

• Ensure all content is error-free and follows the companys style guide.

• Optimize content for search engines (SEO) to increase visibility and drive organic traffic.

• Conduct keyword research and integrate SEO best practices into content.

• Work closely with internal teams, including marketing, design, and product development, to gather insights and ensure content aligns with company objectives.

• Collaborate with stakeholders to understand target audience needs and create relevant content.

• Analyze content performance metrics (e.g., engagement, traffic, conversions) to refine and improve content strategies.

• Provide recommendations for improving content effectiveness based on data analysis.

• Ensure that all content maintains a consistent voice, tone, and style across various channels.

• Uphold HealthSy s brand standards and messaging in all content.

• Bachelors/Masters degree in English, Journalism, Communication, Marketing or a related field

• Excellent writing and editing skills demonstrated through prior work experience

• Proven ability to create and implement content strategies

• Experience in researching and writing about healthcare related topics

• Ability to proofread content for grammar, spelling and punctuation errors

• Proficiency in SEO and digital marketing strategies

• Strong communication and interpersonal skills to work with stakeholders in the company

• Willingness to learn and adapt to new trends and techniques in the industry

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