Digital Marketing Executive

Role & responsibilities

• Campaign Management : Design and execute digital marketing campaigns (SEO,SEM, Email Marketing, Social media Marketing, PPC, Display advertising , etc.)
• Social Media Management : Create and manage content for various social media channels, ensuring brand consistency and audience engagement.
• Content Creation & Optimization : Develop high quality content (blogs, articles, graphics) to attract , engage and convert target audience. Optimize content to search engines.
• SEO and SEM : Implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic. Manage google ads campaigns and other paid search activities.
• Analytics and Reporting : Use tools like Google Analytics, Google Ads and social media analytics to track campaign performance , analyze data and prepare detailed reports for management.
• Audience Targeting : Understand the target audience and create personalized campaigns that resonate with them across different digital platforms.
• Brand Awareness : Monitor industry trends and competitors to adjust strategies and maximize reach and engagement.
• Collaboration : Work closely with the creative and design terms to ensure campaign effectiveness and consistency across all platforms.

Preferred candidate profile

• Bachelor's degree in Marketing , Business Communication or related field.
• At least 1 year of experience in digital marketing, preferably in SEO, SEM,or content marketing.
• Proficiency in digital marketing tools ( Google Analytics, Google Ads, SEMrush, etc.) and social media platforms.
• Analytical skills
• Team work and creativity

Perks and benefits

• Perks as per the industry norms