Assistant Manager Marketing - PR and IM

Location: Gurugram, India

About Us:

Harfun is a cutting-edge D2C brand that revolutionizes work-wear with technology-driven and science-backed products. We are committed to providing stylish, comfortable, and functional workwear for the modern professional. Our mission is to redefine the work-wear category and set new standards in quality and innovation.

Job Description:

Position Overview:

Harfun is seeking a dynamic and strategic Assistant Manager - PR and Influencer Marketing to join our team. This role is crucial for enhancing our brand visibility, reputation, and engagement through effective public relations and influencer partnerships. The ideal candidate will be a creative thinker with a strong network in the fashion and lifestyle industry, excellent communication skills, and a passion for brand storytelling.

Key Responsibilities:

Public Relations:

Develop and execute comprehensive PR strategies to increase brand awareness and positive media coverage.

Build and maintain relationships with key media outlets, journalists, and industry influencers.

Draft and distribute press releases, media kits, and other PR materials.

Coordinate and manage media interviews, press conferences, and other PR events.

Monitor and analyze media coverage, and provide regular reports on PR activities and outcomes.

Influencer Marketing:

Identify and engage with relevant influencers, bloggers, and brand ambassadors to promote Harfuns products.

Develop and manage influencer marketing campaigns, from conceptualization to execution and performance analysis.

Negotiate and manage contracts with influencers and ensure deliverables align with brand objectives.

Track and analyse the effectiveness of influencer campaigns, providing insights and recommendations for improvement.

Content Creation:

Collaborate with the marketing and creative teams to develop compelling content that aligns with PR and influencer strategies.

Ensure consistent brand messaging across all PR and influencer marketing materials.

Oversee the creation of influencer content, ensuring it meets brand standards and resonates with the target audience.

Event Management:

Foster strong relationships with internal stakeholders, including the marketing, product, and sales teams, to ensure alignment of PR and influencer strategies with overall business goals.

Maintain ongoing communication with influencers and media contacts to keep them engaged with the brand.

Qualifications:

Bachelor s degree in Marketing, Public Relations, Communications, or a related field.

3-5 years of experience in PR and influencer marketing, preferably in the fashion or lifestyle industry.

Proven track record of successful PR campaigns and influencer partnerships.

Strong network of media contacts and influencers in the fashion and lifestyle sectors.

Excellent written and verbal communication skills.

Creative thinker with strong problem-solving skills.

Ability to work independently and collaboratively in a fast-paced environment.

Proficiency in using PR and influencer marketing tools and platforms.

Passion for fashion and an understanding of the latest trends and industry dynamics.

What We Offer:

Competitive salary and benefits package.

Opportunity to work with a dynamic and innovative team.

Career growth and development opportunities.

A vibrant and inclusive workplace culture.