Copywriter

Harfun is India s first-ever D2C brand to introduce a clutter-breaking category in the apparel industry: WorkWear 2.0. The brand aims to build and strengthen this future-ready clothing category, introduce it as a way of life and help people unlock their full potential to achieve a better work-life balance.

Backed by science and designed with innovation, the product range is futuristic at both fabric and design levels, delivering a never-before, unmatched experience to new and regular wearers. The brand is founded and well-funded by the directors of Blackberrys with its base of operations at Sector-44, Gurgaon.

Why HARFUN:

With over 60,000 new customers acquired in the last 6 months, the brand is on its projected path to acquire 2 lac+ new customers in the next year and achieve an annual growth rate of INR 100 Cr. Within the first year of launch, it has been recognised and appreciated as an innovative workwear brand by the key ecommerce players in the Indian market. Harfun is now on the fast track to expand and grow a team that is passionate, innovative and agile enough to move mountains, digitally.

Harfun s Instagram handle @HarfunLife .

Website Link shared below

https://www.harfun.in/

What do we do - We are a super enthusiastic start-up that is the category creator of workwear and the inventor of WorkWear 2.0 - clothes that look like crisp office wear but have the features of your workout clothes. Our international quality, new age garments that have received great response in India and are all set to take it to the next level.

Job Description:

As a Copywriter at Harfun, you will be entrusted with the responsibility of crafting sophisticated and technically precise copy that not only captivates our audience but also drives decisive action. In this dynamic role, you will operate within a collaborative ecosystem, navigating tight deadlines with finesse, and consistently elevating the standard of our brand communication.

Responsibilities:

Develop meticulously crafted copy infused with Harfuns distinctive brand essence, reflecting the brands pioneering spirit in the realm of workwear.

Discern and decipher intricate copywriting briefs, aligning them seamlessly with Harfuns overarching vision and strategic objectives.

Generate original, compelling narratives imbued with scientific rigor, underscoring Harfuns commitment to innovation and holistic well-being.

Innovate and conceptualize copy strategies that not only captivate but also strategically position Harfun as a trailblazer in the industry.

Collaborate synergistically with design counterparts to ensure seamless integration of copy and creative concepts, amplifying Harfuns brand narrative.

Conduct exhaustive research, ideation, and conceptualization, channeling insights into impactful copy that resonates with our target audience.

Stay abreast of emerging industry trends and best practices in copywriting and advertising, integrating nuanced strategies to bolster Harfuns market presence.

Uphold meticulous standards of consistency, precision, and sophistication across all communication touchpoints, reinforcing Harfuns brand identity and ethos.

Requirements:

• Bachelor s degree in Marketing, Communications, English, or a related discipline.
• Demonstrable expertise as a copywriter, preferably within the fashion or lifestyle domain.
• Proficiency in crafting diverse ad copy, taglines, and product narratives, tailored to showcase Harfuns pioneering WorkWear 2.0.
• A nuanced understanding of advertising methodologies and strategic frameworks, with a keen focus on accentuating Harfuns unique value proposition.
• Ability to thrive in a high-pressure, collaborative environment, delivering exceptional results amidst tight deadlines.
• Exceptional communication acumen and interpersonal finesse, coupled with a penchant for narrative elegance and technical precision.
• Impeccable attention to detail and an unwavering commitment to excellence in all facets of copywriting.
• Adaptable writing style, adept at tailoring messaging to diverse audiences, industries, and brand guidelines.

Join our Brand :

Join the vanguard of Harfuns innovative journey, where creativity meets technical sophistication to redefine the future of workwear. If you possess a fervent passion for excellence, creativity, and technical finesse, we eagerly await your application.