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Haleon

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3.3

based on 110 Reviews

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206 Haleon Jobs

Oral Health Care Marketing BM

2-5 years

Gurgaon / Gurugram

1 vacancy

Oral Health Care Marketing BM

Haleon

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

The Expert Brand Manager for OHC Portfolio will be responsible for developing and executing strategic HCP centric marketing initiatives that drive growth and market penetration for the companys OHC portfolio. This role requires a deep understanding of healthcare marketing, behavioural insights, and a proactive approach to stay ahead in a competitive market. The ideal candidate will ensure optimal brand communication to HCPs, increase product awareness with patients, and improve accessibility of products to meet patient and healthcare provider needs in India.

Key Responsibilities

The role has the following key deliverables:

  • Strategic Marketing Development: Formulate and implement marketing strategies that support the business objectives of the OHC portfolio, ensuring alignment with regional global priorities .

  • Market Analysis Consumer Insights: Conduct ongoing market analysis to understand patient and healthcare provider preferences, trends, and competitor activities. Use insights to refine marketing approaches and identify growth opportunities.
  • Brand Positioning: Develop and enhance brand positioning for OHC products through targeted campaigns, effective messaging, and competitive activation strategies that resonate with the Indian market .
  • Product Launches Life Cycle Management: Plan and execute new product launches in close coordination with cross-functional teams, including sales, RD, and regulatory affairs. Develop product-specific marketing materials and manage lifecycle strategies to maximize product potential.
  • Traditional Digital Marketing: Create omni-channel marketing campaigns (In clinic, mobile, email, HCP congresses, offline events) that reach target audiences effectively. Monitor engagement and adapt strategies to maximize reach and impact.
  • Sales Enablement Collaboration: Collaborate closely with the sales team to develop training materials, promotional tools, and incentive programs. Support sales initiatives by aligning marketing strategies with sales goals and objectives .
  • Stakeholder Engagement: Act as a liaison between internal teams and external stakeholders, including healthcare providers, industry influencers, and key opinion leaders, to strengthen brand credibility and market presence .
  • Budget Management: Oversee the marketing budget for the OHC expert portfolio, ensuring optimal allocation of resources and maximizing return on investment (ROI) for all HCP activations and initiatives .
  • Performance Measurement Reporting: Track the effectiveness of activation spends through KPIs, prepare performance reports, and provide actionable recommendations for improvement to senior leadership.

Knowledge/Education Required: Minimum Level of Education Required

2+ years in marketing, with at least 4 years in a consumer healthcare/pharma. Prior experience in OHC/HCP product marketing is highly desirable

Area of Specialization

Marketing, Sales

Why is it required

This is minimum level of experience that will be required to be able to provide leadership and guidance to the Expert team in the territory.

What we offer:

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. for those important times as well as child care options

  • Life Insurance and Private Medical Package - with additional preventive healthcare services for employees to provide protection and piece of mind
  • Health and Wellbeing - programmes that take care of you physically and mentally
  • Development Opportunities - future-ready training, so your skills are always up to date

  • Employment Type: Full Time, Permanent

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    People are getting interviews at Haleon through

    (based on 11 Haleon interviews)
    Job Portal
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    Campus Placement
    36%
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    9%
    46% candidates got the interview through other sources.
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    High Confidence means the data is based on a large number of responses received from the candidates.

    What people at Haleon are saying

    What Haleon employees are saying about work life

    based on 110 employees
    66%
    53%
    38%
    100%
    Flexible timing
    Monday to Saturday
    Within city
    Day Shift
    View more insights

    Haleon Benefits

    Submitted by Company
    Employee Assistance Program
    Personal Development and Training
    Employee Friendly Policies
    Health Insurance
    Maternity and Paternity Leave
    Fast Track Career Growth +4 more
    Submitted by Employees
    Free Transport
    Child care
    Gymnasium
    Cafeteria
    Work From Home
    Free Food +6 more
    View more benefits

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